Selling: it’s as much what you do in front of people, and how, and where, as it is what you say.
Your posture, your energy, how fit you are, your focus, the expression on your face, your hand gestures, your product demonstrations, your showmanship, your hair, your clothes, your watch, your shoes.
Not only that, but how clean and organized your workspace is, the books on your shelf, the artwork on your wall, the pen you sign your name with, the quality of the landscaping out front, what kind of car you drive.
Same thing goes for your business partners, your coworkers, your contractors. They’re getting judged too. And that factors in, like it or not.
If you only sell online, like us, some of this does not apply, but think through your pictures, your videos, the vibe you’re giving off on social media, how usable your website is, the flow of your marketing funnel, the personality in your paragraphs.
All of it matters.
If sales are slow, take a step back. What’s it look like trying to do business with you? Are you impressed? Would you buy from you?
And no, I’m not saying you should go buy a $3,000 Dolce & Gabbana suit and top it off with an $8,000 Rolex – if that’s not who you are.
I mean, Gary Vaynerchuk looks like he lives in a van down by the river, but it doesn’t seem to be preventing him from gettin’ his. But that’s cuz he scores perfectly on everything else there is to judge him on: delivery, charisma, passion, intelligence, experience, work ethic, giving a full-fledged f*ck.
So find areas where your sales experience is weak, strengthen ’em – but still do you.