Yes, if you have a business, you should blog. Or outsource it to a strong writer who understands internet marketing. Yes, blogging works for any business. From local mom-and-pop shops to Fortune 500 companies. Each blog post should be designed to bring in more of your ideal customers or clients and/or build desire to buy from you. When done right, the benefits of blogging for business are undeniable.
Blogging benefit number one is more people coming to you. Inbound marketing. You publish content your prospects are already out there searching for on Google, you rank high on page one, and you let them come to you. It’s more convenient than paid ads; not only for you but for your prospects who don’t want you annoying them with thirsty social media ads anydamnway.
Blogging benefit number two is the quality of the traffic. There’s nothing better. Think about it. Say you have a small appliance repair business in St. Louis, Missouri. Sure, you could run a Facebook ad targeting everyone within a ten mile radius of St. Louis. And you could tell them how you repair refrigerators, washing machines, dryers, dishwashers, garbage disposals, and so on. And you could say how great you are. Even give them a coupon code to use. But there’s a problem, right? They don’t need you till they need you. And when they do—when their A/C goes out in the middle of summer—they’re going to Google to find someone who can help them. If your blog is the first thing they see, how hard is it to get them to call? Not hard at all. You were there waiting for them. Right time, right place, right message. Maximum conversions from minimum traffic.
Blogging benefit number three is cost effectiveness. If you or someone already on payroll does the blogging, it costs you nothing other than time. Whereas, if you’re running ads on Instagram, for example, each view, each click costs you money. Even if you had to hire a part-time blogger to do it for you, the ROI will be exponentially greater from blogging as compared to paid traffic. I’m not anti-ads. If you have an ad campaign that’s profitable, by all means, keep doing it. But to not supplement that with organic traffic from search engines is just silly. And, like the great Mike Tyson once said, “Go jump in the pond if you wanna be a thilly gooth.”
Blogging benefit number four is residual income. You do the work once, reap the rewards for a long time to come. Some of my blog posts have been making me money, each and every month, for years now. It’s like getting royalties on music or movies or TV shows. Only, a three hundred word blog post is probably much easier to make than a hit single. Am I right?
Blogging benefit number five is scale. No, not to the same extent as paid ads. You can’t just up your daily spend by ten-X and immediately get ten times the results. However, it duplicates much better and far faster than you might think. You just need to systematize your process, hire more bloggers, crank out more content. Like a mini version of HuffPost. If you’re delivering a service like our appliance repair example from above, you would have all the new business you could handle in no time. If your offer is a bit more productized, your earning potential from blogging is even higher. And if it’s completely hands-off, like affiliate marketing or just serving ads on your blog, you can make millions doing it. Ask me how I know.