Every million dollar brand I’ve created started with this. Ready for it?
Here goes: write down what you hate about your industry. And then do the opposite of that when you market, advertise, sell, and serve.
Boom, branding that other cool people, like yourself, will love. (I told you it was simple.)
But think about it. Like, the internet didn’t need another website talking about how to become a millionaire. To stand a chance, Millyuns couldn’t just be a smaller, dumber version of Forbes or Entrepreneur or CNBC.
So I wrote down the things that chapped my balls about those websites:
- None of their contributors are actually millionaires.
- Articles lack actionable content.
- Everything’s so politically correct, it puts me to sleep.
- You’re peppered with pop-ups; and auto-play videos you can’t even find to mute; and sketchy scripts loading in the background, bogging down your computer; and ads galore.
- Subject-wise, they’re all over the place, talking about politics in one piece, real estate investing the next, then 401(k)s, then luxury cars, then some celebrity’s home for sale, and then, maybe, back to making millions. It makes me dizzy.
Knowing, if I stood for the opposite, I’d win over a certain percentage of their readers who share these same pet peeves.
That’s been the battle plan since day one. Literally, the first thing I wrote for this project was my About page, which called all of this out. I’ve since changed it a few times cuz I got sick of lookin’ at it, but still. I’ve stuck to my guns ever since. Always will. Anyways.
Easy peasy, lemon squeezy. Right? But it works. So figure out what the big boys are doin’ that’s annoying, and flip the script.