If you don’t stop giving so many f*cks, it’ll be tough, or maybe even impossible, to make a milli a year. Think about it.
The volume of the internet is constantly being turned up. New marketers and businesses are popping up left and right. And everyone wants to be heard. So what’s everyone do? They all start talking louder and louder. Right?
Problem is, urrbody’s saying the same thing. So what happens? People stop listening. Don’t they?
So why then, would you think it’s a good strategy to blend in? To put out politically correct content? To hide your personality and opinions behind safe sentences that never really say anything?
Most likely, because you care way too much. After all. Trolls might roast you. Competitors might mock you. Prospects might get pissed. Dude, I get it. It’s scary.
So you continue marketing like all the other bland businesses, hoping not to draw any negative attention to yourself.
But here’s the thing: you’re a person, not a parrot. It’s time to act like it.