Sales pro Cole Gordon shows coaches, consultants, and agencies how to recruit, hire, and train top 1% sales talent. Is he legit? You’re about to find out. Read on.
But before I review Cole’s 7-Figure Selling Academy, watch this. It’s a case study featuring my mentor and one of his now more than 6,000 students.
They’ll walk you through an internet business with so much potential, you’ll be left pie-eyed.
No selling necessary
NEXT: 15 Facts That Prove It’s The Best Biz To Build Today
Cool, back to Cole Gordon. After clicking his Facebook ad, I arrived at his opt-in page. There, he asks for my email in exchange for a free training that’ll cover:
- How his team gets more than 100 A-Player salespeople per week, practically begging to sell for any one of Cole’s clients.
- How one client doubled their monthly revenue to $750k in less than three months, thanks to this one shift in how they manage their sales team.
- Six simple screening steps Cole uses to weed out 90% of bad sales hires.
- And what three things they train in order to ramp up new reps to six figure production in their first month of selling.
I went ahead and opted-in and got the following message in my inbox.
[Video Download] How our clients build 8+ figure sales teams…
Hey, Cole here.
Thanks for downloading my training on the exact 4-step SOP our clients use to build (multiple) 7 and 8-figure high ticket sales teams.
You can access the video here.
PS – Want access to 30+ hours of free sales training for your setters and closers? Reply to this email and I’ll send you a link to our free 7-figure selling secrets sales course.
Closers Into Leaders
1834 MacKinnon Avenue
Cardiff, CA 92007, United States
Now let’s see if this video lives up to the hype, shall we?
Cole Gordon on scaling your sales team
As it gets underway, Cole casually lists some of the more well-known marketers they’ve worked with: Frank Kern, Tanner Chidester, Joel Kaplan, Aleric Heck, Chris Evans, Taylor Welch, etc.
Next, he qualifies everyone watching: you must be a coach, consultant or agency owner with a validated offer and your lead gen dialed-in, wanting to hire new sales reps or boost the performance of current reps.
If that’s you, Cole continues, you need to understand that it’s not just about finding talented salespeople. Your offer, systems, stats, momentum, and company culture need to be on point as well.
Otherwise, it’ll be hard to attract winners; and even if you get ’em, they won’t stay.
Step one is to eliminate “Founder Syndrome.” That’s where you give your sales peeps recordings of your sales calls and expect it to magically work for them. (It won’t.)
Why? Because, as the creator of the program, prospects put you on a pedestal. So you can get away with not being very good on the phone and still close deals.
Your sales team won’t have that same luxury. They need tools and tactics to be able to close with no advantages.
Step two is to have an attractive OTE (On Track Earnings). What’s that, right?
Basically, you need to be able to show potential new sales hires what they could realistically make selling for you, based on lead volume, comp structure, and your current average closing rate.
Third and final, you need “sales enablement assets” (content that pre-sells); position scorecards (so they know where they stand); tracking systems (so they know they’ll get paid what they deserve); and day-to-day operating procedures (so everything runs smoothly and predictably).
From here, Cole warns, you simply cannot risk hiring the wrong person. Too much money’s on the line. Not to mention, the opportunity cost of getting them trained up that could’ve been spent on the right hire.
How do you limit the chance of mis-hiring? You need A) an abundance of applicants and B) aggressive screening.
Then you need a proven ramp up system that’ll get new reps into KPI as soon as possible.
Plus daily leadership that keeps them inspired and pushing hard.
And if you’re thinking, “Ain’t nobody got time for all that!” Well, fear not, Cole’s got your back. He asks that you book a “sales team audit” call and go from there.
Cole’s 7-Figure Selling Academy
No word on how much it would cost, but I bet it’s pricey. And rightfully so. He’d have to do a ton of work, but it’s an investment that should pay for itself many times over.
Or, the other option? Would be to find a business model that doesn’t require this big, complicated, slow-moving sales squad. And I’ve got just the thing. Click below.
ALTERNATIVE: A Biz You Can Scale Without Salespeople