Get over it. I’m all for taking the path of least resistance, but don’t fool yourself. Businesses compete. Especially multi-million dollar businesses. What choice do they have? And how is this any different from being an employee?
I mean, when Jerry enrolls in college to become an engineer, he doesn’t go: “Wait a minute, the world’s full of engineers. Guess I better switch majors.” Nope. Jerry trusts it’ll all work out and so should you.
With 7.4 billion peeps on the planet, there’s no escaping competition, regardless of career choice. And while it tends to be stiffer (insert penis joke) when there’s more money on the line, the majority are just copying one another.
This leaves you with an incredible opportunity to stand out. To practice preeminence. Pretty soon, you’re smashing pumpkins (‘memba them?), while everyone else couldn’t bust a grape in a fruit fight.
So look for ways to lower competition or make the other players irrelevant, sure. But don’t let crowded spaces spook ya. Being the best is tough no matter how many foes you’re up against.
So if you’re gonna go through hell to build a business, build the one you want. Even if Sally says it’s saturated.