Just the tip: unfollow, unfriend, unsubscribe, un-everything if you consider them a competitor.
Seriously. What are you gaining by stalking ’em online? I’d say nothing. I’d say you’re losing. Lots.
For starters, it’s a waste of time. One email, one Facebook ad, one YouTube video, one Instagram post, one webinar of theirs, and next thing ya know you’re going down a rabbit hole of clicking, skimming, watching, snooping.
And what’d ya learn? That they do some things better than you? Exactly. That’s my next point.
Cuz, two, you’ll probably be tempted to model something you think they’re superior at. But is that a good thing? Or are you just gonna be the watered-down version of them? Personally, I think the most effective way to differentiate yourself is to not even know what the f*ck they’re up to. Right? Blinders, bruh.
Three, it’s not a good look. You come off small, scared, weak. Now ask yourself: who’s drawn to that? Answer: ain’t nobody.
Four, you’re wiring yourself to be uncreative. Like, you’re so busy borrowing ideas, your imagination atrophies. And, in the unlikely event you come up with something original? Well, you’ll second-guess yourself, won’t you? Cuz you’re a follower, not a leader.
Last, due to all the above, you’ll never be good at execution. And in business – especially online business, where urrthing’s so f*cking fast – all that matters is what you do. Not what you’re considering doing. Not what you’re getting ready to do. Ya know, after the stars align and you finish your veggie bowl from Chipotle and buy four more courses just to see what the homies are sayin’. Nope. Just the sh*t you actually finish and make available to the world.
Alright? I’ve made a metric sh*t-ton of money by being a lone wolf. IDGAF what everybody else is up to. Sure, maybe I cop their keywords with a tool, but I’m not over on their blog like a lowlife every day. Too busy shootin’ my shot.