Sooner or later, they realize it’s never as spooky as it seems.
And that the worst case scenario almost never plays out. And that the anxiety from anticipation is far worse than the anxiety from the actual event – whatever it may be. And that the struggle to avoid feeling uncomfortable is, itself, uncomfortable.
And if avoiding uncertainty or awkwardness or embarrassment is also getting in the way of profit, why fight it? Why not not just embrace it?
It’s an unwinnable battle anyways.
And yeah, it’s nerve-racking being on camera, giving the speech, pitching your product, asking for money, networking with total strangers, sharing your ideas on social media, telling it like it is, risking $10,000 on that full page magazine ad.
Just thinking about some of those things is enough to make you sweat your shirt sheer.
But what good’s it do you to turtle up? Temporary relief? Until what, the next scary situation arises? Because there’s always another one coming. Isn’t there?
So after a while, if you’re smart, you’ll just give in. You’ll do what’s best for business, not for your wimpy ego. And you’ll see, like I did, that true comfort comes from not needing it anymore.