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How To Ethically Take Anyone’s Money

Aim For Emotion

To get someone to trade you money for your product or service, put their emotions to work.

Stop begging (“please buy”), bullying (“buy now… or else”), and blastin’ ’em with benefits (“just imagine – this, this, and this”).

That’s so not millionaire.

Rather, make ’em feel they have to have it, right now.

And that whatever hoops he or she has to jump through and however much they gotta pay in order to get it?

Ain’t sh*t compared to the satisfaction they’ll receive from havin’ it.

It’s not that persistence and/or logical arguments in favor of your offer won’t work.  They will.  You’ll probably make some sales.

But will you make millions?  Doubt it.

To do that, you must form an ally with one of your prospect’s primary emotions.

For example:

Why do you suppose Heidi Housewife drops $900 on luxury eyeliner?

Because of the ingredients?  Because it’s made in a clean facility?  Pretty packaging?  Lower risk of eye infections?


All that helps Heidi justify dropping that much for friggin’ eye marker, but it’s not why she buys.

She buys because of vanity.  Plain and simple.

Heidi wants to look younger.  Like those 25 year old b*tches she sees at Orangetheory.

See what I’m sayin’?

In this case, sell youth, not eyeliner.  Assuming you want Heidi’s money.

Cory Johnson: your momma’s neighbor’s side chick’s last Uber Eats delivery guy’s third-favorite blogger. Here’s how he makes millions of dollars blogging without being bothered.