FOMO. Fear of missing out. The anxiety that an exciting or interesting event may currently be happening elsewhere, usually made worse by everyone yapping about it on social media. Not only is this a real thing, it’s quadruple-real for online marketers.
You scroll through Facebook and Carl’s talkin’ ’bout how you’re an idiot if you’re not using messenger bots; Amy claims you’re missing three critical components on that squeeze page; Joe’s podcast just hit number one on iTunes; Steve’s Snapchat is the next DJ Khaled; Paul’s bragging up some new “proof plugin”; and that dingbat Darcie is begging for five star reviews on her ghostwritten Amazon book.
And you’re not doing any of the above. Which makes you want to chew two Xanax and take a long nap.
But I’ll save you the trouble. This is me giving you permission to stay in your lane. Do you. Just because it’s shiny and new and they say it’s great? Doesn’t mean it’s right for you. Most times, it won’t be.
If you’re a blogger, blog. If you’re awesome on video, film. If you’re a people person, network. Stopping what you’re best at to go try something you know nothing about (and may hate doing) is sales suicide.
Ignore the noise. Carry on. Let the sheeple you’re competing against foolishly follow the latest and greatest, while you hunker down and do more of the tried and true.
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