Kardashians. Don’t lie. What’s the first thought that came to mind?
Okay, what about: CNN, Roger Goodell, Bitcoin, Lady Gaga, Barack Obama, Oprah, Christianity, Conor McGregor?
I bet you a Bud Light you didn’t make it through that list without the words love or hate. Then, maybe, you thought about words like trendy, wealthy, powerful.
And that’s the thing.
Fame and fortune are rarely found without a sharp divide. A certain percentage adores the person, brand, or entity; and a certain percentage despises them. Not a lot of: “Umm, he’s okay I guess.” Or: “Hmm, don’t really have an opinion on that.”
It’s one or the other: love or hate.
Millionaires know this. They don’t run from criticism; they create it. They understand, polarizing pays.
Now I’m not sayin’ to go out and be the Donald Trump of your industry… and start Tweeting all crazy.
But what I am sayin’ is: be authentic, say what’s on your mind, expect some backlash for it, then stand your ground.
Strong, mixed reviews generally fuel million dollar businesses; indifference, generally, does not.
