Sooner or later, to scale to seven figures and beyond, you’ll need to advertise. And after spending millions on ads myself, and making that back multiple times over, I say this with certainty: the headline is half the battle.
(The perfect picture doesn’t hurt, either. But for the sake of this post, let’s focus only on headlines.)
Someone smarter than me once described the headline as “an ad for the ad itself.” It’s so true. A great headline sells the reader on taking a closer look at the entire ad; whereas a bad headline is an unwelcome speed bump.
So, what’s the best way to come up with great headlines? Read dozens of books on advertising and copywriting? Wing it, run it, test it, tweak it? Well, neither one is a horrible option. You will come up with winners, eventually. But it’ll take time and effort and risking ad dollars to do so.
A better approach would be to model headlines that have already generated many millions of dollars in profit. Right? At least, then, you’re upping your odds of a successful campaign. Even if you have no idea why the headline you’re modeling worked so well in the first place.
Then, yes, you should still read and study and test out your own ideas. Alright?
With that said, I want to make it easy for you. Here’s a headline swipe file responsible for some of the most profitable pitches in history. (It should go without saying, but make ’em your own; don’t copy verbatim.)
“Don’t Pay A Penny For This Book ‘Til It Doubles Your Power To Learn”
“I Guarantee (With My Own Money) That You Will Shoot Your Lowest Score Ever On Your Next Round Of Golf”
“Is Your Home Picture-Poor?”
“The Secret Of Making People Like You”
“What Everybody Ought To Know About This Stock And Bond Business”
“For The Woman Who Is Older Than She Looks”
“Build Your Memory In 4 Short Weeks – So Powerfully Your Family Won’t Believe It”
“Do Your Hands And Feet Feel Like Blocks Of Ice?”
“Have You A ‘Worry’ Stock?”
“Closed To New Investors For The Last 6 Years – Now Open Again…”
“How Much Is ‘Worker Tension’ Costing Your Company?”
“The Child Who Won The Hearts Of All”
“A Hollywood Smile In 3 Days… Or Your Money Back”
“Advice To Wives Whose Husbands Don’t Save Money – By A Wife”
“How To Do Wonders With A Little Land”
“Do You Have The Courage To Earn Half A Million Dollars A Year?”
“Cash If You Die, Cash If You Don’t”
“They Laughed When I Sat Down At The Piano… But When I Started To Play!”
“Why Some Foods ‘Explode’ In Your Stomach”
“She Fled The Hospital When The Doctor Said, ‘Cut Her Open'”
“Five Familiar Skin Troubles – Which Do You Want To Overcome?”
“Can’t Fall Asleep? Not Staying Asleep? Waking Too Early? Never Again!”
“Are You Ever Tongue-Tied At A Party?”
“Do You Have A Secret Fear Of Losing Your Job?”
“What Never, Ever To Eat On An Airplane”
“It’s A Shame For You Not To Make Good Money – When These Men Do It So Easily”
“Do You Do Any Of These 10 Embarrassing Things?”
“How To Win Friends And Influence People”
“Suppose This Happened On Your Wedding Day!”
“Pick The Brains Of A Millionaire For $10”
“Do You Make These Mistakes In English?”
“To People Who Want To Write – But Can’t Get Started”
“Are They Being Promoted Right Over Your Head?”
“Guaranteed To Improve Your Child’s School Marks – Or You Pay Nothing!”
There you go – headlines for all sorts of different products and services, that produced millions in sales and made many people rich. For more seven figure skills, go here.