Lewis Howes net worth: Lewis Howes is a former pro athlete turned entrepreneur and author with an estimated net worth of $12 million.
His business story starts at 23 years old: after his Arena Football career was cut short by a broken wrist, Lewis was lost.
He slept on his sister’s couch for the next year and a half. He had no college degree, no skills and never really had a job. But knew he wanted to inspire people the way Tony Robbins inspired him at a live event he attended when Howes was just 16 years old.
Over the next two years, he built several internet businesses that offered marketing, consulting and social media services for the sports industry.
He then transitioned to LinkedIn and webinars, monetizing his expertise of each with books and courses.
Today, Lewis Howes has a popular podcast called The School of Greatness where he interviews thought leaders and high achievers from all different backgrounds. (I love watching the video versions on his YouTube channel.) Piggybacking off that success, he published a book with the same title. It went on to become a New York Times bestseller.
Now a multimillionaire, the lion’s share of Howes’ money comes from public speaking, live events, workshops, courses, coaching and consulting for other companies.
He’s committed to impacting 100 million lives through his work. His “hook” is to help others make a full-time income following their passion.
Lewis Howes net worth lessons
Here are some of my top takeaways from the way in which Lewis Howes made his millions.
Leveraged marketing
Me too marketers rely on spamming social media with sloppy self-promotion to grow their business. Barf. It’s slow, slimy, and ineffective.
Millionaire marketers know better. They’re all about leverage.
Lewis is a great example of this. Every time he interviews a big name for his podcast, not only is he creating amazing content, he’s introducing his brand to thousands, even millions of peeps who faithfully follow his guest.
But he’s also pushing serious boundaries with his networking. It doesn’t get much bigger than Ellen DeGeneres, does it?
Reputation matters
It’s fascinating: Tai Lopez sells an info product and half the internet calls him a scam artist; Lewis Howes makes money the same way, and yet, his reputation is squeaky clean. How is this possible?
I think it comes down to a few things: personality, marketing style, and associations.
Lewis is more laid back, less flashy, and hangs out with others who’re credible. As a result, you can’t help but like the guy. And trust him. And want to see him do well.
For the record, I feel the same way about Tai, but I see how others don’t. Tai chooses polarizing lifestyle marketing. He chooses to do joint venture deals with some not-so-credible characters. As a result, yeah, you’re gonna get backlash.
But I learn from and respect both of these guys.
Tai taught me the value of attention; Lewis taught me the value of reputation. You need to understand how to manipulate each in order to generate millions from home, assuming that’s why you’re here.
Leaving a legacy
A recurring theme you’ll see again and again as we explore more net worth profiles is the desire to create a business that goes beyond money.
Lewis Howes is well on his way. When you hear his name, you don’t go: “Oh man, that dude kills it online.”
At least, that’s probably not your first thought.
When I hear “Lewis Howes,” the first word that comes to mind is greatness. What better proof is there that his message matters more than his status as a top producer online?
Now compare that to, say, Frank Kern. Again, not a knock on Kern, but all I think is great marketer. Not the worst thing in the world to be called, granted.
But I guess what I’m getting at is this: Lewis Howes is a fantastic role model if you’d like to be remembered for your impact first and income second; rather than the other way around.
Final thoughts
Lewis Howes is a rare example of how to earn millions online without being a greedy guru.
He’s taught me to think bigger about networking; that being genuine and rubbing shoulders with trustworthy individuals is key for keeping a clean reputation; and that a high net worth is cool, but it’s not everything.
