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Take 5 Minutes And Do This

Little More Human

Find something boring in your business – an error page on your website, a thank-you-for-your-order email, Twitter bio, whatever – and liven it up.  Make it funny or unexpected or stimulating.

For example, on an error page, instead of the default:

The page cannot be found.  The page you are looking for might have been removed, had its name changed, or is temporarily unavailable.

You might say somethin’ random, as I do on Millyuns:

You look lost.  You came for a page that didn’t send for you.  Maybe you should return to the home page and get your bearings, bro.

Or on an order confirmation, instead of emailing the usual:

Thank you.  Your order is complete.  Your reference number is 105332.  Below, you will find a complete summary as well as tracking information.  Please note: it may take 24 hours before your tracking becomes available.

You could write something funny:

High five!  Awesome choice.  Like Steven-Seagal-ponytail awesome.  We’ll get it shipped out pronto.  In the meantime, if ya need anything, hit us on our hitter: 1-800-GIGGLES.

Or instead of a Twitter profile that sounds like a robot wrote it:

Digital marketing expert dedicated to delivering high-ROI services to each and every client.

I dunno, maybe be a bit more human:

Husband, father of two, paper cut survivor, not to toot my own horn, but I market like a mofo.

This simple exercise will make a big difference.  Sure, there’s lots of competition, but everyone’s so painfully plain, standing out’s a piece of piss.  Assuming you’ve got five minutes.

Cory Johnson: your momma’s neighbor’s side chick’s last Uber Eats delivery guy’s third-favorite blogger. Here’s how he makes millions of dollars blogging without being bothered.