Digital Master Plan is a free public Facebook group ran by Joshua T Osborne and his Badass Marketers team. Joshua describes it as the place to be for any entrepreneur who wants to start their own digital marketing agency or grow one they’ve already started. Before I tell you three things to watch out for in this group, you might wanna watch this video by the guy Josh learned from:
Digital Master Plan, with nearly 4,000 members at the time of writing this, is for discussing the following topics:
- Lead gen. and follow-up
- How to maintain quality while you scale up
- Sales strategies, systems, and tricks
- How to hire and manage your team
- Cutting-edge marketing tactics
- Email list best practices
- Inspiration, motivation, and getting sh*t done
- How to outsource the steps you don’t enjoy doing
- And all things related to agency scaling
The BAM squad simply asks that, if you join, you abide by two rules:
- No trying to sell stuff to the group
- Positive vibes only; no whining, blaming or bickering
Cool, now I’d like to warn you about three things that go on in this group. Ya know, so you stay woke.
First, like I said, this is a public Facebook group. This means, anyone can see who’s in it and what they post. Yes, even if they’re not a member. Be aware of this if, say, you’ve got a day job you’re trying to kill and you’re friends with your boss and/or coworkers. It’s probably not the best look if they see you in there, eager to leave them high and dry.
Second, please understand, there is one “real” purpose for this Digital Master Plan group: to sell you into Joshua T. Osborne’s so-called Digital Real Estate University (or BAM University, depending on which website he sends you to). Sure, they want to help you “live the good life,” but only if it’s by way of you paying them for that privilege. To entice you, they’ll dangle carrots like testimonies from current students, pics and vids of Joshua and his family seemingly always doing fun stuff, and
rehashed tips disguised as “value bombs” from Joshua, probably written on a white board. And let me be clear: none of this is shady, but at the same time, it’s easy to get drunk off the hype when you’re not aware of what’s really going on.
Third and final, and this kind of ties into point number two, is that many of the people replying to comments and questions and rah-rahing the group have something to gain by doing so: MONEY. For instance, the minute someone says they’re interested or that they’d like to talk to someone, you get quick and courteous responses:
If I was a bettin’ man, I’d say those dudes are both inbound closers for Joshua’s BAM program. Meaning, they’ll earn a commission if Katherine, here, ends up joining. Again, nothing shifty about that, as long as you’re in-the-know: but like, nobody’s tryin’ to help you, they’re tryin’ to sell you. And just look what happens when you ask about price:
(You get ghosted.) Why? Because if they openly revealed the cost of it, the whole Digital Master Plan group would implode. Everybody’d be sticker-shocked and nobody’d wanna book a call to learn more, thus defeating the entire purpose of this group in the first place. I’ll say it again: doesn’t make ’em bad people; and this is standard stuff in the course-selling space; but most people are unaware this is going on and so, at least now, you can see it (and all other groups) for what it is.