Former funnel builder for Russell Brunson at ClickFunnels, Steve Larsen, has a confession to make. He apparently adds two people to his MLM downline, every single day, without pitching friends and family.
So is his Secret MLM Hacks program legit? Read on for my review. But first, a less slimy way to make some side money. Just repeat after my mentor. (He’s the douchey-looking one with the dreads.)
The opposite of multi-level marketing
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My first impression of Stephen J. Larsen is that he’s all over the place.
The proud capitalist pig has multiple podcasts, an affiliate marketing course, a mastermind called My OfferLab, a One Funnel Away Challenge, swag, live events, an upcoming book titled Your Core Offer… we could be here all day.
All of that’s in addition to Secret MLM Hacks, which already has me wondering: how much time and attention could he really be putting into this course? Let’s find out.
I clicked on his Facebook ad and registered for his free on demand training which’ll “only be available for the next 48 hours” he says—even though I’ve seen his ads running for weeks already.
Steve Larsen’s sob story
In typical MLM fashion, Steve starts out by telling us a teary-eyed tale.
You see, he and his new wife were once pregnant, broke, and scared for their future; but that’s when he stumbled upon a new way to recruit people into his downline and now his life is basically doughnuts and daisies.
And now, for the low, low price of $997, you too can go from zero to hero by investing in Steve’s Secret MLM Hacks. And if you do, here’s what all you’d get:
- A five-week MLM Hacks Masterclass training.
- A follow-along digital workbook to accompany the training.
- Proven prospecting and sales funnels you can clone.
- Steve’s multi-level marketing Masters Pack.
- Access to the MLM Maverick Facebook group.
- A “priceless” process for getting targeted traffic from Facebook ads.
- Permission to white label Steve’s products and use them to serve your own team.
- A blueprint to train your downline on marketing funnels.
Total value, Steve says? Is $12,576. Yours, today, for less than a grand. But I’ve got some concerns.
One, this entire offer feels like one of a few dozen things Steve Larsen threw against the wall that happened to stick. Is he passionate about it? Has he put his all into it? Or is he spread too thin?
Two, most MLM companies are not okay with you recruiting online. Just make sure you don’t get yourself kicked out for violating their terms.
Three, anyone can get leads via social media. But can you close them? That’s the question. And selling a stranger on something they may think is a pyramid scheme is no easy task.
Four, with Larsen’s litany of offers, I’m guessing you’ll be pitched multi-thousand dollar mentoring packages and retreats once you’re a member.
Five, is MLM really what you should be investing in? Will your company even be around in another year? Do you feel good about what you’re doing? Do you think waiting weeks to make itty-bitty commissions is “fastlane-friendly,” as MJ DeMarco would say?
I don’t think Stephen Larsen is a bad guy; I just think network marketing is a bad business—and there’s a reason these companies want you to stick to home parties and three-way calls: because it works without exposing to the entire world (wide web) what’s really going on.
ALTERNATIVE: How To Build A Business You’re Proud Of
