And what most wannabe millionaires don’t understand is that people don’t relate to perfection anyway.
Instead, they’re drawn to shared interests, shared problems (like Serenity, above – poor thing probably can’t spell her own name), and the zest one has for what they’re doing.
Humans connect with humans. So why hide your humanity throughout your marketing and advertising? It makes you and your business look generic, uninteresting, and too good to be true.
Takeaway is: stop trying to be so smooth. It’s the rough edges and imperfections that make people want to spend their money with you.
More transparency, more transactions.
Now if you’ll excuse me, I’m gonna go tell these three gray hairs to go f*ck themselves.