Here’s how: stop marketing to the masses, generically, as if they’re all a bunch of robots. For now, it’s human beings, not robots, that open their wallets and buy. So when you’re ready to say sayonara to six figures and hello to seven, remember this:
We’re drawn to, prefer hearing from, and love spending money with those we feel most connected to.
But you can’t create that connection without a personal touch. So an About page, for example, that reads We here at The Dummy Company have extensive experience in crafting all-in-one solutions for our clients? Isn’t exactly going to drop any panties.
It’s almost offensive. Why? Because when I read that, I feel like a statistic. Not a living, breathing person.
And yet, how many About pages and emails and billboards and advertisements sound just like that? Most. Right?
Which is fantastic news. Today, while there’s never been more competition, it’s also never been easier to stand out.
If you do away with “mechanical marketing” and you give your content a personal touch, you will get noticed. And that’s the biggest battle you face, especially online.
Even when it’s obvious you’re trying to push products, people are like eleventy times more open to hearing what you have to say.
See, at our core, we all want to be acknowledged, understood, appreciated, cared about. And if you’re the only one who gets me – who knows my needs, my desires, what I’m feeling, my innermost thoughts, etc. – then guess what: I’m voting for you with my credit card.
Personality, therefore, needs to take precedence in all of your marketing.
Complete strangers should sense trust, transparency, and an openness with everything you put out. When that happens, you’ll gain an unfair advantage over the impersonal brands you’re “competing” with.
I’ve yet to find a faster way to turn ice cold prospects into hand putty. Stop being such a boring boob and start doing you. It’s better for everyone involved.
