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“Pretty Please” Versus “Pay Me”

Business Swagger

When I began selling services online, I would beg for attention and consideration.  I was desperate to make a dollar – and it showed.  Once I became aware of this (it took a while), things changed.  It’s weird.  But the more I pushed prospects away, the more they lined up to give me their money.

So take a step back and look at the vibe you’re putting out.  What does your marketing really say?  It’s one of two things.  Either:

1) Pretty please pick me!  I’m peeing my pants over here because I need your money bad.  In fact, I’ll do whatever it takes to earn your business.  You name it, I’ll do it.  Even if I have to work for peanuts.  Just gimme a chance.  Please!  You won’t regret it.  I promise.


2) Pay me.  You’ve seen my case studies.  You’ve heard from dozens of happy clients I’ve already worked with.  You wouldn’t be on this page, hovering over the Buy Now button if you didn’t think I was the best at what I do.  Besides, my fee moves in one direction: up.  Right now is the most affordable I’ll ever be and I can’t guarantee I’ll have any availability if you come back later.  Your call though.  I’m good either way.  Are you?

Which is it?  And who would you trust your hard-earned money with?  If you want to be a millionaire, like me, you best switch your swagger on.

And no, I’m not asking you to fake it ’til you make it.  I’m asking you to become the best, first, then be brave enough to prove it, second.

Cory Johnson: your momma’s neighbor’s side chick’s last Uber Eats delivery guy’s third-favorite blogger. Here’s how he makes millions of dollars blogging without being bothered.