If you’re worried about being too sales-y, as so many are, maybe there’s an underlying problem that has nothing to do with hating sales. Maybe, deep down, you, yourself, are just not fully sold on what you’re doing.
Maybe you’re cutting corners on customer service; or your site’s so old, 2008 called and just asked for it back; or maybe you’re cheaping out on self-education and you don’t feel confident in your skills; or your Yelp reviews look like you ended up on the wrong side of a rap battle; or whatever it is.
And that self-consciousness is eating away at your enthusiasm for what you do. So in front of prospects, you get gun-shy. Now you can’t close a door, let alone a client.
But instead of addressing the real issue – that you’re actually embarrassed about some aspect of your work – you say, “I’m just not a salesperson.”
And yeah, I get it. Not everyone’s Grant Cardone. But if you’re all in – if you’ve spent the money and done the work and solved the problems and pampered your customers and innovated and done everything to make your company best in class? And you know that in your heart?
Then even a bad salesman should be able to talk with conviction and excitement about their offering. Agree?
The millionaires I know take pride in what they’re doing. They won’t shut up about their business. It’s their baby. That’s how I feel about this website. What about you? Are you proud of what you’re doing?
If not, stop hiding behind that sales excuse and create something exceptional – and I bet selling goes smoother. When you make a habit of striving to be the best, things tend to fall into place.