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Jay Baer Quotes

Jay Baer Speaker

Jay Baer quotes: the business growth guru and rocker of a mean plaid suit, sounds off.

“Stop trying to be amazing and start being useful. I don’t mean this in a Trojan-horse, ‘infomercial that pretends to be useful but is actually a sales pitch’ way. I mean a genuine, ‘How can we actually help you?’ way. What if instead of trying to be amazing you just focused on being useful? What if you decided to inform, rather than promote?”

“All companies would be better off if they stopped trying to be amazing and just focused on being useful.”

“Don’t get frustrated by trying to be everywhere. Pick a couple of spots where you can do a great job, and focus your efforts there.”

“Activate your fans, don’t just collect them like baseball cards.”

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”

“If you create Youtility, your customers will keep you close.”

“True advocacy is born from culture, not technology or marketing. Build with advocacy, follow with influence. Your employees are your biggest brand advocates.”

“The goal of social media is to turn customers into a volunteer marketing army.”

“Passion is the gasoline of social media.”

“Social media is the ultimate canary in the coal mine.”

“Social media is about people, not logos. Social media is an ingredient, not an entree.”

“Social media creates kinship between companies and customers, and kinship equals purchase intent.”

“Increasingly, content and social work closely together, with social as an amplification engine that brings new viewers to content executions. Done well, they work in concert to drive awareness, leads and sales.”

“It is way easier to teach somebody Twitter than it is to teach somebody your business. So this concept that we’ve got to get young people, for example, because they ‘grew up with this stuff’… to put them on the social media team… doesn’t really hold water with me.”

“Social media isn’t inexpensive, it’s different expensive.”

“In social media marketing, average is no longer adequate. This is the bar your content has to clear on social: ‘Are you more interesting to me than my wife?'”

“Social media doesn’t create negativity, it uncovers it.”

“Social media changes the relationship between companies and customers from master and servant, to peer to peer.”

“When customer service becomes public it becomes a spectator sport. If you are really good at public customer service, then your social care can become a new form of marketing.”

“Content is fire and social media is gasoline.”

“Content is the emotional and informational bridge between commerce and consumer.”

“The goals of content are consumption, then behavior. The goals of social are participation, then behavior.”

“No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.”

“Content pays an ongoing information annuity that other forms of marketing simply do not.”

“Content that helps is superior to content that sells.”

“Never build your content ship on rented land.”

“Every page of content you’ve created could be the first interaction with your website. Think of every page as a home page.”

“We are surrounded by data, but starved for insights.”

“Focus on how to be social, not on how to do social.”

“The goal is not to be good at social media, the goal is to be good at business because of social media.”

“Organic social can be a terrific way to interact with your existing customers, not dissimilar from how email newsletters work, strategically. To reach potential new customers, paid amplification is often necessary today.”

“Before you go spend a bunch more money on marketing, make sure you’re at least decent in your category of customer service. Because otherwise, you’re just running in place.”

“Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.”

“In 2012, 40 of the top companies to work for were also among the top companies in social media.”

“In today’s world, meaningful differences between businesses are rarely rooted in price or product, but instead in customer experience.”

“We trust each other more than ever. We trust brands less than ever.”

“Customers are ninjas now. They are stealthily evaluating you right under your nose.”

“Somewhat puzzlingly, almost all of consumers’ unanswered complaints are in public: social media, review sites, discussion boards, and forums where everybody can see you’re ignoring them.”

“The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.”

“People check their phone an average of 110 times a day.”

“Ninety-five percent of millennials say their friends are the most credible source of product information.”

“True influence drives action, not just awareness.”

“Everything ultimately comes down to trust.”

“Technologies change, people change, users change, and you have to be there to adapt to it or else you will be making cassettes when the CD comes around.”

“The technology is outpacing marketers’ ability to understand how to use it—and the confusion about what’s out there, how do I deploy it, how does it work with customers is a real problem. We have more power than we have knowledge.”

“We have opportunities in marketing that were literally unthinkable five to ten years ago—unfathomable. The power that we have at our disposal with tools like Marketing Cloud, Service Cloud and beyond, is stuff that we could only dream of a short time ago, and I’m old enough to remember those days. But it’s not about the wand, it’s about the wizard.”

“The internet is great for making sure all consumers are informed. Customers will seek to inform themselves now, because they can and it’s so easy.”

“You have to understand not just what your customers need, but how and where they prefer to access information.”

“It used to be that we created relationships with people. Increasingly, we now create relationships with information, because engaging in a synchronous exchange via phone (or even email) is too much of a hassle for both parties. Customers want to do the research online themselves, because they have the ability to do so at any time from the palm of their hands. Why would you want to have a sales rep call you until you’ve exhausted all the freely available online information first?”

“Give away everything you know, one bite at a time.”

“The future of marketing isn’t big data, it’s big understanding. Smart marketing is about help not hype.”

“Text is the gateway drug to real-time marketing.”

“You must market your marketing.”

“Make your marketing so useful people would pay you for it.”

“If your competitors start copying you then you are doing something right!”

“Hugging your haters is not a cost. It’s a profit center.”

“It’s the art of misdirection. Throwing a compliment at somebody in the middle of negativity turns the situation around, and brings the power back to you.”

“And here’s something that might unsettle you: your business has haters, too. Every interaction between brand and human has the potential to delight or enrage—in short, to become memorable. Today, with the widespread usage of social media, those memories can live on, and live in public, for a very long time. Customer service has become a spectator sport, and your online panel of judges can award or deduct points for speed, execution, and style.”

“My original hypothesis was that speed is the most important thing in business now—that if you’re faster, you win. But my research with Edison showed that speed is important, but the most important thing is just showing up. Today, one-third of all customer complaints are never answered.”

“For generations, customer service has been a necessary evil in business because there were no financial incentives to be great at it and no financial disincentives to be terrible at it. But now that customer service is increasingly a spectator sport, the ramifications for this have changed a lot. That’s why I say that customer service, in many ways, is the new marketing.”

“Key points: satisfaction among people who complain about business hasn’t improved at all since the 1970s. Haters are not your problem… ignoring them is. Not responding is a response. A response that says, ‘I don’t care about you.’ Answering complaints increases customer advocacy. Not answering complaints decreases customer advocacy.”

“I think you should answer everybody, even trolls. That may sound bizarre, but let’s remember that ultimately you are not really talking to that person, you’re talking to everybody. The crazier the trolls or crazy complainers are, the more rational you should be—because it makes them seem even crazier in context. Then the whole community understands that you actually care.”

“Remember, people rarely discuss adequate experiences.”

“If you help someone, you may create a customer for life.”

“I somewhat accidentally got involved in online marketing at the very beginning, way back in 1993. I was the spokesperson for a government agency and hated it. My friends from college had started the very first internet company in Arizona, and I was looking to do anything else. I fell in love with digital.”

“My original career was as a political consultant. I ran political campaigns as a young professional, and transitioned from politics to ‘regular’ marketing, and from regular marketing to digital marketing.”

“I asked myself, ‘What are the things that get in the way of profitability, efficiency and enjoyment?’ The answer was overhead, meetings and the whole organizational chart. I asked myself, ‘What if we took away all of those things?'”

“One word that best describes how I work: instinctive.”

“Best advice I’ve received? ‘Some days you’re the pigeon, and some days you’re the statue.'”

“I’m only good at two things, really: pattern recognition, and judging talent.”

“If you’re willing to invest in customer service and customer experience at a level your competitors aren’t, that is a differentiator. That is the defining factor that will set you apart.”

Cory Johnson: CEO of a business he has yet to launch. As seen on your mom’s phone. Scaled to 7-figures in seven seconds selling a course on selling courses. Kidding. Watch this.