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Michael Brenner Quotes

Michael Brenner

Michael Brenner quotes: a crash course on content marketing.

“My motto is: ‘Life is short.'”

“The biggest risk I’ve taken is starting my own business.”

“The secret to success is persistence.”

“The hardest part about being a marketer is convincing people it’s about helping people and not ads.”

“Marketers needs to be change agents today, armed with data and ROI figures.”

“Everyone can write. And every business can be successful at content marketing.”

“Brands will have to shift from advertising and promotion to true storytelling. Brands will need to define their niche within content marketing. They’ll need to learn to scale video marketing in a way consumers will actually pay attention to (no video auto-play ads please!), and they will need to personalize and humanize the way they tell authentic stories.”

“It’s still somewhat normal to see teams execute 50%, 60% and even 70% of their marketing activities without measuring results. We need to hold ourselves totally accountable for delivering results that businesses can value. And there’s a path to getting there.”

“The information overload theory has been around since the time of cavemen when they’d first spoken a word or painted on the cave walls. While we create a lot more content, we also consume a lot more content. We live in an information-driven world. Here’s my challenge to anyone who thinks they can’t break through the noise: you can either give up and just cede market share and share of voice to your competition, or you can become part of the conversation.”

“You don’t go to a party and decide that you’re not going to talk to anybody. Either you’re in business and you need to be part of the conversation, or you need to get out of business. So, I understand the fear, and I understand the concern that creating content may not be as effective as maybe it used to be. But the alternative is doing nothing and dying. My challenge to clients is figuring out a way to be a part of the conversation. Listen first, learn how we can engage, and then create and share the stories, voices and points of view that we want to share.”

“Content will always be king, because content is something that allows a company and its customers to connect. Because what’s the alternative? I love to point to the Super Bowl ad where Aquaman took his muscles off and no one can remember the brand behind it.”

“But content has to follow a few rules. It has to be helpful. It has to make the customer the hero of the story, not the brand. It has to be long enough to answer the question but short enough that you can read it and consume it. It needs to be found.”

“Content is going to continue to be king, even in today’s circumstances. Distribution is queen and wears the pants, as some people love to say, but it really has to just focus on answering customer questions.”

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”

“Content marketing is financial asset with real value that grows over time.”

“Content marketing represents the gap between what brands produce and what consumers actually want.”

“Marketing with content is not the same thing as content marketing.”

“There are three objectives for content marketing: reach, engagement, and conversion. Define key metrics for each.”

“Behind every piece of bad content is an executive who asked for it.”

“If great content is the hero, then banners are the villain.”

“When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things.”

“To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort.”

“A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Just imagine what you could achieve with a dedicated audience of high-value potential clients taking several hours to listen to what you have to say each week. Great thought leaders are not necessarily great writers. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice.”

“Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else. It’s more than just information. Becoming a thought leader takes time, effort, and practice. However, you don’t necessarily have to be a skilled writer to find success with thought leadership content.”

“The first stage of creating great thought leadership content is choosing the right topics to write about. When choosing these topics it’s important to keep in mind the factors that will result in success. They should be relevant to your audience or the audience of the publication you’re submitting it to. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. They should provoke thoughts, ideas, or discussions among your audience. You should be able to back up your talking points with relevant research from reputable sources.”

“One of the things that makes thought leadership content stand out from generic blog content is that it is thoroughly researched and fact-checked. Whatever information you include in your articles, it’s important that you have the data to back it up from reputable sources.”

“Ideas can come from many places. Make sure you’re never short of inspiration by reading plenty of content yourself. Industry news sites, social media (particularly LinkedIn), forums, and relevant blogs will keep you up to date with the latest trends and may well spark some new content ideas. You can also set a Google alert with industry keywords to be notified when new content is published.”

“You’ll also probably find that content ideas come to you randomly, or that a conversation you have with someone gives you content inspiration. Make sure to take note of these ideas so you can use them at a later date.”

“The headline of your article is as important as the body of the content, if not more so. Many readers won’t even read past your headline if it’s not enticing, so it’s vital to make sure the headline is attention-grabbing.”

“It takes time to learn the ‘recipe’ for a successful headline but in time you’ll soon get a feel for what makes the difference between a headline that invites you to read on and one that you skip over.”

“One of the defining characteristics of thought leadership content is that it offers a unique take on a subject, idea, or problem. You should make sure you approach the topic from your own unique viewpoint and angle.”

“Think about thought leaders Tony Robbins and Dave Ramsey. The topics they talk about in their respective areas of expertise (personal development and personal finance) are the same topics that have been covered countless times before. But millions follow them as thought leaders because their approach and style are so unique.”

“Individuals who are new to writing for an online audience tend to use formal and over-complicated language. Using long words and sentences full of corporate jargon results in content that is off-putting and difficult to read. Keeping your sentences short and sweet and using simple, conversational language will allow your knowledge and confidence to shine through.”

“Being a successful thought leader online is more than just publishing articles. It’s also important to take the time to communicate with your readers and demonstrate you value them. This means reading and responding to comments and maintaining an active presence on social media.”

“Communicating with your audience in this way is also an effective way to improve your content. By listening to your readers’ thoughts, opinions, suggestions, and challenges, you can create content that better fits their needs.”

“It’s equally important to build relationships with other thought leaders in your industry. Don’t see your peers as competitors, but rather allies. By leaving comments on other blogs and sharing other great content you can make valuable connections and grow your audience.”

“Focus on helping your customers and you will help your business.”

“People need leads, especially warmer leads. Demand generation practices, marketing automation, email nurturing and personalization are all things that generate leads and fill the pipeline. Nurture leads to qualification.”

“Content creation is still important. The brands that stopped creating content during the pandemic are hurting. Before you have a lead, you need to engage with somebody who hasn’t engaged with you before. The brands that continued have seen large increases in market share. It’s the consistency that wins. And when you stop the train, you need momentum to get back up the hill, if you will.”

“From a brand perspective, virtual events are less effective at closing deals but more effective at generating leads. This comes back to demand generation.”

“From an attendance perspective, it’s a challenge to keep people engaged. I’ve been using animated GIFs, video where I can, asking challenging questions, or busting myths. It’s a challenge no matter what perspective you take.”

“The buyer journey is nothing more than a series of questions that must be answered.”

“The one thing I’m asking every marketer to focus on is, are you creating the kinds of content that answers the questions the customers are asking every single day? I’m always amazed that just because I can’t rank number one for ‘what is content marketing,’ I have an audience of people that wanted to hear my answer. My advice is, define the questions your customers are asking, answer them on a regular schedule. And the companies that are doing that are winning.”

“I’m results-driven, committed, passionate.”

Mean People Suck is my book about why so many of us are unhappy at work. It talks about the counter-intuitive secret of empathy, and it addresses why so many of our marketing programs don’t work: because behind every bad idea is an executive who asked for it. We need to break the cycle of blindly listening to what our managers ask us to do. But we also need to take accountability and choose to make an impact!”

“At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing, and employee activation.”

“Almost all the content I create fits under the umbrella of one of these categories. This has not only helped me make a name for myself as a thought leader in these areas but has also given me a starting point when it comes to brainstorming topic ideas.”

“Like many people, I was terrified of public speaking for most of my life. When I committed to sharing my ideas on my blog and through social, that slowly led to panels, webinars, and ultimately keynote speaking events. I now absolutely love the rush of speaking in front of hundreds of people. Now, I gain comfort from my mission to help my audience to avoid marketing that stinks, and to shift their approaches to marketing that works. But I think anyone can become a good public speaker if they focus on the right goals and put enough time and energy into telling a great story well.”

“My greatest professional achievement is the people I’ve mentored and the success they’ve achieved.”

“My wife and kids are my inspiration. They keep everything in perspective and keep me grounded. I spend all day helping clients, measuring social presence, counting content page views and blog subscribers. And then I come home and my four-year-old wipes his nose on my shirt as he wraps his arms around me for a big hug. Those kind of moments make it all worthwhile.”

“What are your ambitions? I’m trying to change the world. Or at least the world of marketing. I think marketing has a marketing problem. Ask most people what marketing is and they will describe some form of advertising or selling. Marketing is a conversation that starts by asking your potential customers, ‘How are you?’ And then seeks to deliver customer value that defines and drives the business. Oh, and I want to lose 20 pounds…”

“My biggest professional weakness and strength are both impatience.”

“To decompress I do yoga, drink beer, watch sci-fi. In that order.”

“The secret to having a work-life balance is, ‘Do what you love.'”

Related: Eric Siu quotes.

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