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Dana White Quotes

Dana Frederick White

Dana White quotes: lessons and reflections from the UFC head honcho.

“Whoever you are, this is America.  You can believe or do whatever you want.”

“Timing is everything in life.”

“Nothing comes easy.  Success doesn’t just drop on your lap.  You have to go out and fight for it every day.”

“If you get into something that you’re passionate about, and if you really believe in it, you gotta get up every day and fight.”

“Great success doesn’t happen because of the abilities of one person.  And that success, and the subsequent worldwide fame and wealth generated for future generations that was built from scratch, doesn’t come easy for anybody.  There are challenges, crises and disasters to sometimes meet and hopefully avoid.”

“Anything can be changed.  Anything can be fixed.  Things that are broken can be fixed.  And you don’t have to be some billionaire or millionaire to do it.  You just have to be a person with a vision and the passion to do it, and be willing to fight for it every day.  If you have all of those things I promise you, you can be successful.  You can change the world.”

“The amount of negativity I hear on a daily basis is unbelievable.  But that’s the kind of stuff you have to tune out, focus, stick with your vision and keep plugging every day.”

“Whatever it is that you’re passionate about, whatever it is that you absolutely love, and whatever it is that you would get up out of bed every day and do for free, you should try to figure out a way to make money at it and give it a shot.”

“I think you take whatever it is that you would do for free and you figure out the way to do it.”

“Don’t be that guy that’s laying in that hospital bed going, ‘I wonder what would have happened if I tried it?’  The worst thing that could happen is that it doesn’t work.”

“Let me tell you what, reality is better than any script you could ever write.”

“When there’s millions of dollars at stake, everybody is going to look for an advantage.”

“A lot of times, kids go to college and take a major because they do what they think they’re supposed to do.  I told them I believe 90% of America gets up in the morning and drives to a job they hate.”

“I was a bellman—a great hotel, five-star hotel in Boston.  I made great money.  I made cash every day.  I had good benefits.  We had 401k.  All the things you could ask for in a great job, I had.  You know what I didn’t have?  I hated my job.”

“I swear to God, if my kids, when they’re 18, if they come to me and say, ‘Dad, I love pumping gas.  I love getting up in the morning, I love grabbing the handle, I love the smell of the gas station,’ I’d say, ‘Go for it.’  Because if you love it that much at 18, he’s probably going to end up owning 25 gas stations by the time he’s 30.”

“The thing where I’ve always been lucky is, I knew exactly what I wanted to do.  I’m a guy who did exactly what he wanted to do.  When you do that, the money follows.”

“There was this kid I worked with, and the owner of the company was very good at getting us to compete against each other every day.  It wasn’t even a job to the two of us.  It was a competition every day.”

“When you have a concept and a sport like this, you have to have a vision.  I have the vision for where the sport is gonna go and what we’re gonna do and the different types of fights.”

“I love to win.”

“I love doing things that people say can’t be done.  It’s what gets me out of bed in the morning and gets me ready to kick some ass.”

“I live a pretty crazy lifestyle.”

“This is a tough business, and we’ve been successful at it because we’re f*cking animals.  We love this sh*t, and we have a plan.  Other companies jump in because it looks easy and they copy everything we do.  Nothing about what they’re doing is innovative or takes the sport to another level.  There’s no passion in it.”

“We got into this sh*t when people thought we were f*cking lunatics.  People said, ‘This thing’s never gonna work.  They’re gonna lose all their money.’  We dug in, figured out ways to make it work, and changed the fight business forever.  We’ve done things that people never did in 100 years in the fight business.  We’ve created something like 57 millionaires.”

“It was never about the money for me, it was about doing something that I loved, it was more about passion.”

“I’m a loyal person, man, and people who have been good to me in my life, I don’t forget and I stand by them.”

“I would never say anything negative about Donald Trump because he was there when other people weren’t.  Everything that ever happened to me in my career, Trump was the first guy to pick up the phone and reach out to me.  I think that he and I are built the same way.  We’re pretty loyal to people who are good to us.”

“I’m nice to everybody, I respect other people.  If you respect me, I respect you.”

“Listen, I’ve been wrong before, and I’ll be wrong again.”

“Am I a little rough around the edges?  Do I say things that people don’t like sometimes?  Do I swear a lot?  Yes, yes, yes.  Life’s hard, man.”

“We’re all entitled to make mistakes.  I’m not one of these guys where if you make a mistake, I’m gonna try to tear your life down and burn it to the ground.”

“I have a need for action.  I’m a natural gambler, a risk-taker of epic proportions and too smart and savvy to allow the rush and swirl of everything going on around me to be anything but a natural fuel for my nonstop, never-dull life.”

“It’s the way I’m wired.  I love it.  I like chaos.  I like action.  I have a place outside of Bangor, Maine, which is literally out in the sticks where I have every toy you could possibly have.  It’s a place I can go and truly relax.  I love it up there so much and my family members all say I am a different person when I’m up there, but I could never live there.  Vegas is a city of absolute chaos.  It never shuts down.  It never stops.  And that’s the type of person I am.”

“The minute you start thinking of yourself as a star, you already blew it.  The love you get from the fans is something you should appreciate—that they love what I do as much as I do.  That’s a cool thing to appreciate, and I do.  I’ll get up and talk to anybody who talks to me.  They are people who love the UFC as much as I do, and you shouldn’t take them for granted and never think of yourself as a star.”

“I’ve achieved success on a massive scale… selling UFC for a whopping $4 billion back in 2017.  But my fight isn’t over.  I feel I haven’t even scratched the surface of my total impact.”

“As I look back, there are a lot of things we did that were right, and obviously there were things we did that we did wrong, and we learned from our mistakes.  And honestly, I wouldn’t change anything we did, good or bad, because I believe everything we did got us to where we are today.”

“My legacy to me is when I drop dead and they’re at my funeral, I want my three kids to get up and say, ‘He’s an awesome dad.'”

“It is what it is.”

Related: Conor McGregor quotes.

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