John Paul DeJoria quotes: hair and tequila titan talks money, success, gratitude, giving back, and more.
“Success is how well you do what you do when nobody else is looking.”
“Change, create, inspire. Dreams really do work.”
“If you dream and you think really creatively about what you are dreaming about – it will happen.”
“When your working becomes work, it’s not fun; when your working becomes part of your lifestyle, it’s fun.”
“Stay enthusiastic after getting rejected.”
“The biggest hurdle is rejection. Any business you start, be ready for it. The difference between successful people and unsuccessful people is the successful people do all the things the unsuccessful people don’t want to do. When 10 doors are slammed in your face, go to door number 11 enthusiastically, with a smile on your face.”
“Once a customer says yes, you have to put your personality into it. Go by and thank them, make sure it’s going well. You must pay attention to your first customers – real attention, because it’s easier to keep somebody than to get somebody new. And those people you give the extra attention to will be your best sources for recommendations because they’ll like you and tell someone else.”
“A great leader doesn’t look at, ‘What am I going to get out of this?’ The great leader looks at, ‘What’s the entire team going to get out of this?’ and, ‘How does this benefit the end customer, not just me and my team? How do they benefit more than anybody else?’ And when you have that mindset, it’s easy to move ahead.”
“When I make a major business decision and I want input, I rely on the people closest to me – especially family.”
“I include people all the time in my decision-making. I respect people and their opinions, whether I agree with them or not, and evaluate it. And sometimes they’re right and I was wrong.”
“When you start with next to nothing, all you’ve got is a lot of thought, a lot of innovation, figuring new ways to do things without using a lot of money.”
“A success unshared is a failure.”
“Pay attention to the vital few and ignore the trivial many.”
“You’d be safe to hold 5% of your assets and savings in gold and silver. Insurance for the future.”
“You ought to be able to make a nice profit and also do something to change the world.”
“In philanthropy, many of us give a little bit and each year we give more and more to see what actually works and not just throw money out there and see if it’s going to work.”
“At least once a year, I meet with a group called The Giving Pledge. It’s a group of billionaires – including me, Warren Buffett, Bill Gates, and Ted Turner – who have pledged to give away most of their money to charity. We meet for three days to talk about what we’re doing to help make the planet a better place to live.”
“In my case, as the money came, I was so thankful and appreciative. And I didn’t forget those who helped me.”
“By loving yourself, you’re going to be a happy person. A lot of people don’t like themselves for whatever reason.”
“I remember once in junior high school, on a Friday, my mom came home from work and said to my brother and I, ‘You know, between us, we have only 27 cents, but we have food in the refrigerator, we have our little garden out back, and we’re happy, so we are rich.”
“I lived in my car, and I learned how to live off a couple of dollars a day. It taught me how to survive.”
“When you’re so low that you look up and see ants walking over you, you can only go up. And then when you do, it’s so easy to give and help others because you remember where you were before.”
“After I was fired for the third time, I started a consulting firm in 1978. For a couple of years I did that. It was tough. But it was still my own business. Then I knew I wanted to find my niche. I wanted to be an owner of a business that did something physical.”
“That’s when I started John Paul Mitchell Systems with a pal of mine [the late Paul Mitchell] who was a super hairdresser.”
“I was very happy. The biggest thing was I could sleep at night and not worry about not paying my bills the next day, because that freaked me out. After selling Paul Mitchell products for two years, we could finally pay our bills on time. And at $2,000 each left over, we gave ourselves a dividend, and then I knew, man, we had made it!”
“I don’t micromanage, but I do care deeply about every product we make. Every one goes through me, and I try most of our products before they go to market.”
“I don’t want to sell things to people. I want the service or the product to be so good that people will tell their friends about it or reorder it.”
“Good hairstylists never die. Vidal Sassoon and Paul Mitchell will always live on.”
“I make the majority of my money from Patrón, but my passion is with Paul Mitchell. I spend 85% of my time on it.”
“The very second I wake up, I stay in bed for about five minutes and just be. I don’t think about my schedule, agendas, or phone calls I need to make. I simply open my eyes and let myself be completely and truly present. I try not to think of all the outside noise, the thoughts in my head, or the time I don’t have to do many other things. I do, at times, reflect on what I have in life and for what I am grateful. I also take the time to think of my family’s well-being. Once I take these five minutes of just being present, then I enjoy making a cup of coffee or a cappuccino. That’s how I like to start my day.”
“I like to live well and I feel good about it because I know how much we give back. There’s plenty for my family, now let’s take care of the rest.”
“I’ll never retire. I like what I’m doing.”
“Most importantly, have fun. Everyone wants to have fun. And when you’re having fun, the day gets easier.”
“For the most part, I can’t tell you how important it is to take those first five minutes and be thankful for life.”
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