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Arnie Kuenn Quotes

Arnie Kuenn

Arnie Kuenn quotes: the content marketer’s most helpful quotes.

“The fundamental difference between two individuals is the order of their priorities.”

“In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at anytime. But with this connection comes competition, especially when it comes to SEO. There are countless stories being told by millions of organizations, and it’s a struggle to get noticed amongst your target audiences searching for content like yours.”

“If it’s compelling enough that people just naturally share it, that means you’ve won.”

“Most people will only find you through search engines.”

“You must focus on publishing the right types of content. I have taught more than 2,500 people in face-to-face content marketing workshops, I’ve done webinars, I have written numerous blog posts, and two books on content marketing. I always emphasize the difference between successful content and content that fails, boils down to this: are people searching for the title of your content? If not, you better have a marketing budget to promote it. It’s that simple.”

“One piece of advice I would like to give to every content marketer is: keep going! It’s one thing to say you are a content marketer, attend the conferences, read the blog posts, totally understand the concept and even create that strategy. It’s another to actually execute your strategy. Too many times I see companies start only to drastically reduce their effort in the ensuing months. The successful organizations are committed to content marketing and make it part of their permanent culture. They understand the rewards may be a year or more away, but they have a long-term view and eventually will be the ones that pull away from the pack.”

“Going forward the old saying ‘content is king’ is going to move from slogan to reality.”

“Sure you can always find examples of site ranking and all you see in their backlink profile is tons of free directories and cheap blog posts, but 95% of the time the way you get ranked is having a really solid on-page SEO strategy coupled with a high quality backlink profile.”

“I think the first rule of thumb would be: are you proud of that link? If not, it’s probably not worth much.”

“It doesn’t matter what your content team has fallen in love with, what you think is the next hot topic, or what products you want people to know about: if your target customers aren’t looking for the type of content you’re producing, you’re already losing the organic search game.”

“Use content ideation to give customers what they want.”

“You know content marketing plays a significant role in influencing buyer decision because it lends credibility to your brand, increases brand awareness, and can generate more leads or sales. Major Purchase Shopper Study found that 80% of shoppers aiming to buy something in excess of $500 begin their research online—a 20% increase from the year prior.”

“The study also found that consumers spend an average of 79 days learning their options through research before committing to a major purchase. Your content should be in front of them during their extensive information-gathering. By using content to offer valuable information, you can get consumers to begin to trust your brand, and when it comes time for them to make a purchase decision, your company will be top of mind.”

“To match your content with what people are searching for, it’s essential to do your own research, using keyword tools and social sites to learn more about your customers. Content ideation should be paired with methods such as: keyword research, using search engine tools; search of question-and-answer sites; and Moz’s Open Site Explorer tool to see what kinds of successful content your competitors are creating based on other sites that link to them.”

“You also can go beyond online-based research to identify topics your customers want to read. Besides combing through social media profiles to see what your customers are curious about and using search tools to gauge popular topics, use the wealth of knowledge from your employees to spur ideation.”

“Want to know the secret to optimizing content for search and social me­dia? Solve people’s problems. Provide quality content that solves the toughest problems your market faces.”

“In content marketing, don’t just rely on your gut; go where the data leads you.”

“People love stories. When we share our lives with one another, we do it through stories. We meet over coffee to talk about what happened to us at work; we call our friend up to tell a story about our crazy party last night.”

“Ask your staff what questions they get asked every day. Include anyone who talks to prospects or clients—from customer support members to sales reps.”

“Look through the data from a chat feature on your website; it may be an information gold mine.”

“Look at questions in comments of content to inspire follow-up posts.”

“Share your content marketing goals company-wide, and empower team members to share ideas as they come with your content team.”

“Pro tip: before you commit to writing a post, take the title you have in mind, enter it into a search engine and look at the results. Do you see a substantial number of results with the same title or a title that’s very similar? If the answer is yes, you may want to move onto your next idea unless you feel confident you can create a much better piece of content than your competitor. If you don’t see a lot of results for that title, you have just found the content gap we all search for. Publish away. After you create the content, check the final title one last time before hitting publish; it may have been changed during the editing process and you want to stay unique while still remaining searchable.”

“Ditch methods that lead to an organic search abyss. One of the easiest ways you can penalize yourself in search engines is to create a headline (and content) that is missing relevant keywords that relate to the content—keywords people are searching for. It’s better to be straightforward when it comes to headlines since search rewards keywords over cheeky copywriting.”

“Unclear about the content? A witty title doesn’t get people to click. Searchers never see it because it likely won’t show up in relevant results, and if it does, they’ll choose a headline that sets clear expectations. All about self-promotion? People who aren’t familiar with your products or services and are not actively searching for them have no chance of seeing your content.”

“Add a descriptive bracket. Headlines that included a bracket summarizing the content type (e.g., [infographic] or [slideshow]) performed 38% better.”

“Use the word ‘who.’ Headlines that include the word ‘who’ achieved a 22% higher click-through rate. Announce photography inclusion. Headlines including the word ‘photo(s)’ performed 37% better.”

“Solve a problem with a ‘how to.’ Searchers typing in questions to learn a skill responded well to content that offers answers.”

“Turn your post into a list. Give content consumers an expectation of how many items they’ll be digesting while still leaving plenty of room for keywords.”

“Answer a question. Since searchers often type questions into search engines, your headline might perfectly match what they’re typing.”

“Unless you are lucky enough to have a viral piece of content on social media, there are really only two ways for people to find your content: organically in search results or via paid promotion.”

“If you followed the steps above, you’re on your way to boosting organic reach through targeted, relevant content. If you simply want to blog about whatever you fancy but still expect readership, you’ll need to have a large enough budget to promote that content.”

“Paid promotion can be effective if done correctly, but just like everything else it requires a plan and a budget. It does not require a lot of money—sometimes just a few hundred dollars can make a big difference—but you do need to determine the best outlets for your promotion. Is it LinkedIn? Facebook? Bing? Native-advertising platforms? It’s an important element to your marketing success.”

“Rev the engines. Whether you’re starting a new content marketing strategy or need to give your methods a face-lift, don’t forget that excellent content marketing is both art (creation) and science (SEO and amplification). Make sure to use content ideation to power your editorial calendar. Write search engine friendly headlines, meta descriptions, tags and content. Amplify your content in social media channels, email newsletters, webinar slideshows, and paid search campaigns.”

“And be patient. Organic results don’t happen overnight. Content marketers experience what technology research firm Gartner calls the ‘trough of disillusionment’ when they don’t immediately achieve the sensational results they expect. Give it time. Believe in the process, trust your audience, and continue to publish relevant content that people are actively searching for.”

“[Favorite quote] Most people are about as happy as they make up their minds to be (Abe Lincoln).”

“[Best advice I’ve received] Don’t worry about things you can’t do anything about. And if you can? Do it!”

“My wife tells me I will never retire, at least never stop working. But if I were to do so, I really enjoy fishing, especially bass fishing. I also love to golf, but almost never have the time to. I cannot tell you the last time I was on the course. I also like to read and travel. So if I could do anything I would travel the world, fishing, golfing and reading with my best friend: my wife. A man can dream!”

Cory Johnson: CEO of a business he has yet to launch. As seen on your mom’s phone. Scaled to 7-figures in seven seconds selling a course on selling courses. Kidding. Watch this.