
Dan Lok quotes: luxurious rants from the king of high-ticket sales, diggity Dan Lok.
“Money doesn’t go to people who need it. It goes to people who multiply it.”
“Drowning people will pull you under.”
“You’ve heard of the term ‘get rich quick.’ Somehow, in our society, we believe if you make your money quickly, it must be something shady. You must be doing something illegal. It must be a scam, right? But when people ask, ‘Is it get rich quick?’ I say, ‘You better hope that it is.’ Why? Because you don’t have enough time to get rich slow.”
“Think accomplishments, not activities.”
“The very first rule of online marketing is, first of all, you need to know who your audience is. It’s not about making noise, it’s not about just getting your name out there. Fame does not equal fortune. The right type of fame to the right type of people equals fortune.”
“Nothing gets done without a deadline.”
“I failed 13 businesses before having my first success. Where you are, where you’ve been, how much you doubt yourself, none of that matters. I’ve seen success so many times and you are capable of it with the right mechanism and the right mentorship.”
“Watch how you treat those very first few people, your very first fans.”
“Don’t follow your passion. If you’re not paying your bills, if you cannot provide for your family, then you have not earned the right to follow your passion. If you truly want success, you have to not ‘do what you love,’ but whatever if f*cking takes.”
“I was broke once, but I have never been poor. Poor is a state of mind. It is a mindset. It wasn’t the money that made me a millionaire, it was my mindset – before I ever manifested this into my real life.”
“Follow the market. Follow your gifts. What are you good at? Not necessarily what are you passionate about, but what are you actually good at? What can you do better than anybody else that the marketplace is willing to pay for? Develop your gifts, develop your skills, then you can focus on yourself.”
“F*ck you. You’re not an entrepreneur. You haven’t earned the right to be an entrepreneur – yet. Develop your high-income skill… then you can be an entrepreneur.”
“Stop thinking that you can overcome your environment with willpower. It does not work. Trust me, I’ve tried. And the problem is, most people are afraid to walk away from the toxic environment they live in because they’ll lose their friends. Afraid of what their friends will think about them, and that they’ll be alone. That is okay. It means it is time to change your environment, and to find new friends who are on the same path as you are. To support you.”
“The number one skill you need to make money online is copywriting. Persuasion in print. Turning words into money, into cash. Everything you do is all about copy, it’s about communication.”
“The law of clarity states: the more clear you are about your goals and objectives, the more efficient and effective you will be able to get what you want.”
“I always demonstrate that I am a good student to every single person on my team. Every year I invest hundreds of thousands of dollars on my own education because I know that continuous learning and developing new skills are critical even before I began my global organization.”
“Wherever your attention goes, energy flows and results show.”
“It isn’t about finding yourself as much as it is creating yourself. Your purpose is like a sculpture, and you are the only one who knows how to shape that and how you want to be shaped. By sculpting your purpose you’re constantly finding new ways to experience the emotions of joy, satisfaction and pride, knowing that you are making an impact. That is what life is about.”
“Smart people have good answers. Geniuses have good questions.”
“What I notice is, high-performance people? We are self-motivated. You can’t expect support from family and friends. The air is thin at the top. You have to learn to be alone without being lonely.”
“You don’t have to be a marketing genius. Your customers are the marketing genius. They’ll tell you what they like and they will also tell you what they don’t like and what they are willing to pay for. They vote with their wallets. That’s the best bet. You see, most entrepreneurs spend all their time making their ‘thing’ better, but they don’t spend any time listening to their customers.”
“Be humble. Stay open-minded. You can learn something from everybody.”
“If you are worried about what other people think of you, it will be very hard to get the success you want. It limits you from taking action.”
“You cannot help, you cannot save, you cannot give coming from a place of lack and scarcity. If you truly want to save others, you could only give coming from a place of abundance.”
“Most people are addicted to their struggles.”
“It’s not just how much you know, it’s how fast you learn. In order to compete today, you need to learn, you need to grow. You cannot stop. That’s what smart entrepreneurs do. And that’s what you need to do as well. Remember: ignorance is not bliss, ignorance is poverty. Ignorance is an illness. Ignorance is devastation. What you don’t know will cost you. So keep learning and keep growing and keep reinventing yourself.”
“The fear of failure is an illusion. Success is the true fear.”
“You can be very busy and not accomplish a whole lot at the same time. Just because you’re splashing in the water, doesn’t mean that you’re swimming.”
“I believe most people don’t know how to make money. Fewer know how to keep money. And almost no one knows how to multiply it.”
“You must surround yourself with mentors, not gurus.”
“Deal with the world as it is, not as you wish it to be.”
“Tactics without mindset can’t solve your problems.”
“When you get to a certain size and a certain point, you have to learn to say no. As an entrepreneur, you must realize that you have a finite amount of time, resources, capital. So as a CEO, as a founder, you must learn to prioritize. Ask: does this fit my overall vision, or is it just a distraction?”
“Be very, very careful who you select as a partner. You cannot do a good deal with a bad partner.”