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Anita Roddick Quotes

Anita Roddick

Anita Roddick quotes: The Body Shop founder’s top tips.

“There are no rules or formulas for success.  You just have to live it and do it.  Knowing this gives us enormous freedom to experiment toward what we want.  Believe me, it’s a crazy, complicated journey.  It’s trial and error.  It’s opportunism.  It’s quite literally, ‘Let’s try lots of this stuff and see how it works.'”

“There is no scientific answer for success. You can’t define it.  You’ve simply got to live it and do it.”

“To succeed you have to believe in something with such a passion that it becomes a reality.”

“I am aware that success is more than a good idea.  It is timing too.”

“There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.”

“We communicate with passion and passion persuades.  So you’ve got to have a product or service you feel emotionally charged about.  Then you can tell stories about it that will inspire others.”

“Business is not financial science, it’s about trading… buying and selling.  It’s about creating a product or service so good that people will pay for it.”

“Entrepreneurs are visionaries – they see things other people don’t see.”

“Entrepreneurs are all a little crazy.  There is a fine line between an entrepreneur and a crazy person.  Crazy people see and feel things that others don’t.  An entrepreneur’s dream is often a kind of madness, and it is almost as isolating. What differentiates the entrepreneur from the crazy person is that the former gets other people to believe in his vision.”

“Entrepreneurs are outsiders by nature – outsiders with a work ethic.  They are people who imagine things as they might be, not as they are, and have the drive to change the world around them.  Those are skills that business schools do not teach.  We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.”

“Three components make an entrepreneur: the person, the idea, and the resources to make it happen.”

“Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”

“Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur.  If you’re different, you will stand out.”

“We were most creative when our back was against the wall.”

“Be daring.  Be first.  Be different.”

“Get informed.  Get outraged.  Get inspired.  Get active.”

“You’ve got to be hungry – for ideas, to make things happen, and to see your vision made into reality.”

“But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.”

“Communication is the key for any global business.”

“If you think you’re too small to have an impact, try going to bed with a mosquito.”

“If you do things well, do them better.”

“There are only two ways of making money: the hard way and the very hard way!”

“Be courageous.  It’s one of the only places left uncrowded.”

“First, you have to have fun.  Second, you have to put love where your labor is.  Third, you have to go in the opposite direction to everyone else.”

“Creativity comes by breaking the rules, by saying that you’re in love with the anarchist.”

“Be special.  Be anything but mediocre.”

“Speed, agility, and responsiveness are the keys to future success.”

“If I had to name a driving force in my life, I would name passion every time.”

“A vision is something you see and others don’t.  Some people would say that’s a pocket definition of lunacy.  But it also defines entrepreneurial spirit.”

“The business of business should not be about money.  It should be about responsibility.  It should be about public good, not private greed.”

“Being good is good business.”

“Never feel too small or powerless to make a difference.”

“You can’t change the world from the rear view mirror.”

“You have to look at leadership through the eyes of the followers and you have to live the message.  What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.”

“It is true that there is a fine line between entrepreneurship and insanity.  Crazy people see and feel things that others don’t.  But you have to believe that everything is possible.  If you believe it, those around you will believe it too.”

“It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas.  That means open structures, so that accepted thinking can be challenged.”

“I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships.  If it isn’t about the production of the human spirit, we are in big trouble.”

“The key to handling problems and conflict within an organization is to keep the channels of communication wide open.”

“Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier.  Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.”

“The end result of kindness is that it draws people to you.”

“I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas.  I had no training or experience.”

“I have no interest in being the biggest, the most profitable, or the largest retailer.  I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out.”

“I want to work for a company that contributes to and is part of the community.  I want something not just to invest in.  I want something to believe in.”

“We are honest about our methods and our mistakes.  We are not perfect – it isn’t possible to be perfect – but we are trying to go in the right direction and in those circumstances, it’s best not to mystify what we are trying to do.”

“Every time you buy something consider it a vote of confidence in the company that produced it.”

“I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, it’s about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.”

“I don’t think I’m a risk-taker.  I don’t think any entrepreneur is.  I think that’s one of those myths of commerce.  The new entrepreneur is more values-led: you do what looks risky to other people because that’s what your convictions tell you to do.  Other companies would say I’m taking risks, but that’s my path – it doesn’t feel like risk to me.”

“I’m an activist and I come from a very socialist background.  For me, my thinking was formed by great thought leaders.  And wealth preserving wasn’t part of my thinking.”

“My goal was livelihood.  We don’t use that word often enough.  If I could give one piece of advice to anyone it’s don’t obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company.”

“My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.”

“It’s about creating a product or service so good that people will pay for it.  Now 30 years later, The Body Shop is a multi-local business with over 2,045 stores… serving over 77 million customers… in 51 different markets… in 25 different languages… and across 12 time zones.  And I haven’t a clue how we got here!”

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