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Seth Godin Quotes

Godin Wisdom

Seth Godin quotes: gems from one of the brightest minds in marketing.

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.  For millions of years, human beings have been part of one tribe or another.  A group needs only two things to be a tribe: a shared interest and a way to communicate.”

“If you measure it, it will improve.”

“Soon is not as good as now.”

“If failure is not an option, then neither is success.”

“I made a decision to write for my readers, not to try to find more readers for my writing.”

“Change isn’t made by asking permission.  Change is made by asking forgiveness, later.”

“Habits like blogging often and regularly, writing down the way you think, being clear about what you think… are effective tactics… ignoring the burbling crowd and not eating bacon.  All of these are useful habits.”

“In a crowded marketplace, fitting in is a failure.  In a busy marketplace, not standing out is the same as being invisible.”

“Sure, ideas that spread win.  But ideas that don’t get spoken always fail.”

“If you’re brilliant and undiscovered and underappreciated, then you’re being too generous about your definition of brilliant.”

“Marketing is a contest for people’s attention.”

“Books change lives every day.  A book takes more than a few minutes to read.  A book envelopes us, it is relentless in its voice and in its linearity.  You start at the beginning and either ride with the author to the end or bail.  And unlike just about any form of electronic media, you get to read the book at your own pace, absorbing it as you go.”

“Dig your well before you’re thirsty.”

“The way to work with a bully is to take the ball and go home.  First time, every time.  When there’s no ball, there’s no game.  Bullies hate that.  So they’ll either behave so they can play with you or they’ll go bully someone else.”

“I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.”

“All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.”

“Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win.  Setting your own standards – and living up to them – is a better way to profit.  Not to mention, a better way to make your day worth all the effort you put into it.”

“If it scares you, it might be a good thing to try.”

“Quit or be exceptional.  Average is for losers.”

“If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed.  Instead of investing in a dying product, take profits and reinvest them in building something new.”

“Well, if you don’t have time to do it right, what makes you think you’ll have time to do it over?”

“We’re not going to outgrow our need for information.”

“The future of publishing is about having connections to readers and the knowledge of what those readers want.”

“Do you know what people want more than anything?  They want to be missed.  They want to be missed the day they don’t show up.  They want to be missed when they’re gone.”

“It’s easier to love a brand when the brand loves you back.”

“You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.”

“The best the timid can hope for is to be unnoticed.  Criticism comes to those who stand out.”

“I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.”

“Being aware of your fear is smart.  Overcoming it is the mark of a successful person.”

“My blogging life is basically goalless.  I like the zen nature of that, and paradoxically, it improves results.”

“The danger of the web is that you can go from idea to public announcement in under 10 minutes.”

“Finding new ways, more clever ways to interrupt people, doesn’t work.”

“A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts.  The rest of the time, they’re doing work that most any trained person could do.”

“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”

“The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.”

“Permission marketing turns strangers into friends and friends into loyal customers.  It’s not just about entertainment – it’s about education.  Permission marketing is curriculum marketing.”

“If you can’t state your position in eight words, you don’t have a position.”

The internet was supposed to homogenize everyone by connecting us all.  Instead what it’s allowed is silos of interest.”

“When exactly were you brainwashed into believing that the best way to earn a living is to have a job?”

“I find that I have about six bloggable ideas a day.  I also find that writing twice as long a post doesn’t increase communication, it usually decreases it.  And finally, I found that people get antsy if there are unread posts in their queue.”

“Normal is fading away.  Governments and industries and schools like normal, because it’s easier, it scales, and it’s profitable.  But people don’t like it.  We want to be who we are, not who some marketer tells us to be.”

“I intentionally abandoned the hard stuff early on because not only do I think it’s useless, I think it’s a distraction.”

“An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo.  And an artist takes it personally.”

“Be genuine.  Be remarkable.  Be worth connecting with.”

“The Net is not television.  It is the finest direct-marketing mechanism in the history of mankind.  It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you’ve ever been able to create before.”

“The secret of leadership is simple: do what you believe in.  Paint a picture of the future.  Go there.  People will follow.”

“Change almost never fails because it’s too early.  It almost always fails because it’s too late.”

“I define anxiety as experiencing failure in advance.”

“The best way to be missed when you’re gone, is to stand for something when you’re here.”

“One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.”

“Being a leader gives you charisma.  If you look and study the leaders who have succeeded, that’s where charisma comes from, from the leading.”

“Here’s the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can’t tell you how to do it.  If there were a map, there’d be no art, because art is the act of navigating without a map.  Don’t you hate that?  I love that there’s no map.”

“Perhaps your challenge isn’t finding a better project or a better boss.  Perhaps you need to get in touch with what it means to feel passionate.  People with passion look for ways to make things happen.”

“People do not buy goods and services.  They buy relations, stories, and magic.”

“At the age of four, you were an artist.  And at seven, you were a poet.”

“The easiest thing is to react.  The second easiest is to respond.  But the hardest thing is to initiate.”

“People don’t believe what you tell them.  They rarely believe what you show them.  They often believe what their friends tell them.  And always believe what they tell themselves.”

“If you’re going to buy a real book, a paper book, there better be a good reason.  Perhaps scarcity is one of those reasons.”

“Persistent people are able to visualize the idea of light at the end of the tunnel… when others can’t see it.”

“The combination of passion and art is what makes someone a linchpin.”

“Tell your lizard (brain) to shut up.”

“An individual artist needs only a thousand true fans in his or her tribe.  It’s enough.”

“You have everything you need to build something far bigger than yourself.”

“The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.”

“Excellence means that you are indispensable.  At least right now, in this moment, there’s no one else I would choose but you.”

“Writing a book is a tremendous experience.  It pays off intellectually.  It clarifies your thinking.  It builds credibility.  It is a living engine of marketing and idea spreading, working every day to deliver your message with authority.  You should write one.”

Related: Gary Vaynerchuk’s quotes.

Cory Johnson: CEO of a business he has yet to launch. As seen on your mom’s phone. Scaled to 7-figures in seven seconds selling a course on selling courses. Kidding. Watch this.