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Ted Rubin Quotes

Ted Rubin

Ted Rubin quotes: the social marketing strategist sounds off.

“Stop worrying about what’s next and concentrate on delivering what is now!”

“Less fabrication, more facilitation.”

“Simplicity is the new EDLP (every day low price)! Retail relevancy is all about simplicity. You make her life easier, she will buy from you again, and again, and again.”

“Forget the adage win-win and make a commitment to learn-learn. Win-win is good, but implies an end. Once you win, then what? Learn-learn creates a paradigm of ongoing value. This creates a learn-learn situation. I learn about you and you learn about me. And we learn from each other.”

“I am active on social media every day, read extensively, and always have one news channel or another playing in the background.”

“No doubt about it, the digital age has expanded every person’s ability to have an influence on others, and that’s having an effect around the globe. Advances in mobile technology (and technology in general) have connected everyone on the planet with wider and wider audiences. You no longer have to be a big corporation with deep pockets, or a media star or a politician with a megaphone to be an influencer.”

“What does having influence mean in today’s social media world? What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is: the power to change or affect someone or something, or the power to cause changes without directly forcing them to happen. There is influence on a personal level, as well as influence from a business perspective. We all influence someone in one way or another.”

“Your brand/business is what you do; your reputation is what people remember and share.”

“Think reputation, not ranking; connection, not network; loyalty, not celebrity.”

“Conversation is the best content.”

“The best content is content that helps you achieve the result you are looking to achieve.”

“In today’s business/social world, if people aren’t talking about you, you’re not relevant.”

“Old marketing was dictation; new marketing is communication. Change from convince and convert to converse and convert!”

“Network gives you reach; community gives you power!”

“Building a community isn’t just about keeping your employment options open, or creating a professional network. It’s also immensely satisfying on a personal level. Few things in life are more enjoyable than sitting down with a group of old friends, realizing that your bond is still as strong as ever, and seeing that introductions you made in the past have led to positive relationships between others in your group. Just remember that reaching that point will require real effort on your part.”

“The opportunity is that there’s no rule saying you can’t build new relationship while still maintaining your old ones. On a personal level, forging and strengthening relationships is a powerful, positive experience. On a professional level, relationships open doors, encourage the sharing of ideas, and create opportunities for collaboration which would never have existed otherwise.”

“Indifference is expensive. Hostility is unaffordable. Trust is priceless. It’s all about relationships.”

“Relationships are like muscle tissue. The more they’re engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.”

“My personal philosophy and a quote I do my best to live by is ‘life is not about waiting for the storm to pass, it’s about learning to dance in the rain.’ In March 2009 I started using and evangelizing the term ROR, Return on Relationship™, a concept I believe is the cornerstone for building an engaged multi-million member database and engaged community—many of whom are vocal advocates for the brand.”

“I am most passionate about return on relationship, looking people in the eye digitally, and that a network gives you reach, but a community gives you power. And all fold into the fact that everyone influences someone and affects customer and personal experience.”

“The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about looking people in the eye digitally… so for me the most important influencer marketing tool is building relationships.”

“ROR: Return on Relationship™—simply put, the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.”

“Listen for ‘moments’ and make it personal. It’s about moments, not milestones.”

“If you want to be heard above the growing social media ‘noise’ you need to first listen to your consumers so when you do speak, you get it right.”

“Have a strategy in place to respond to social feedback and online reviews. To prove to your customers that you understand what they are telling you, you need to respond appropriately. Making sure each response is timely and thoughtful is also an easy way to turn a negative review into a positive one.”

“I cannot even imagine where I would be today were it not for that handful of friends who have given me so much of themselves, helped me find so much of me, and always been there to support when I needed it most.”

“Look at your own behaviors and ask yourself, ‘Would I want to be my friend?'”

“Real trumps perfect, because real creates trust.”

“Welcome to the ‘age of influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.”

“Make this part of your brand DNA: tell your story In a way people will care.”

“Your value doesn’t decrease based on someone’s inability to see your worth.”

“Know the people in your audience. Short and simple: if you are only focused on the money, you risk completely overlooking the people. Don’t make that mistake!”

“Make it be about them. First think about and first address what matters most to your audience. Give them a platform to show you what they need, want, are interested in, and expect. Whatever matters most to them should become what matters most to you!”

“We marketers like to think that social media, and face-to-face interaction, is primarily a set of tools for our marketing purposes, but in reality, social media is also a strong set of tools our consumers use to share and influence opinion about our brand.”

“Brands: standout by ‘liking’ them before they ‘like’ you. For marketers, thinking about approaching social media from a networking and community building aspect rather than a marketing and sales aspect can be very difficult. Brands need to attract customers, but breaking through the clutter is challenging.”

“Aim for ongoing engagement. Your consumers will recognize in a heartbeat if you are simply trying to get something from them—and they will not stick around.”

“Be authentic. Authenticity will set your brand apart from the rest in today’s highly competitive market.”

“The process of building a seamless, positive consumer experience starts from within, and should affect your business at every level. If you’re not on the same page internally, it’s impossible to provide the type of experience that transcends channels.”

“Appearing in the right places is important, but it’s only a step on the path to the larger goal of forging real relationships with your customers. Just as importantly, consumers expect a seamless experience regardless of the channel they use to establish contact. That’s where the internal cohesiveness of your organization is really put under the spotlight. A customer’s question or concern doesn’t always fit into a predetermined box. They just want help from someone, regardless of title or channel.”

“If sales, marketing, and customer service aren’t working from the same basic foundation, an omni-channel experience remains out of reach. This includes sharing key data. But even then, the goal of sharing data is to provide a personalized, human experience no matter what technology the consumer uses to initiate contact. It’s also important that everyone works from the same set of values whether we’re talking about pure customer service, dispute resolution or targeted, personalized marketing.”

“Being human boosts your appeal in any channel.”

“Just be human. Every interaction with a customer is a chance to build brand loyalty, make a positive impression, and over time turn that customer into an enthusiastic advocate for your brand. The little moments where you go above and beyond are often the most memorable for your customers, such as: a near-immediate response to a pressing question on your social page; a few extra minutes on the phone to make sure an issue is resolved thoroughly; remembering the names, faces, and preferences of people who visit your small business regularly.”

“You may use new and evolving tools to make those things happen, but the tool is secondary to the moment it helps create. There’s also much to be gained by preaching customer service across the board, because the customer’s channel of choice won’t always lead to the point of contact they’re ‘supposed’ to reach. With digital channels, everyone who represents your company publicly may become the face of your brand for a customer in need. Prioritize customer service, be human, and put the focus on people first, channel second.”

“Focusing on the user experience is really another way to prioritize customer service, and getting the little things right helps you earn loyal customers who will boost those conversion stats for years to come.”

“Mobile is a must. When building a website, responsive design is critical because it allows your site to scale to fit any screen. You don’t want to put any barriers between the customer and what they came to accomplish, so your site needs to function as well on a smartphone or tablet as it does on a desktop screen.”

“Navigation is everything. In the race to rack up conversions, good navigation often takes a back seat to putting as many products in front of the customer as possible. Faced with too many choices, many users will simply opt to make no choice at all. Organize menus logically, and keep unnecessary noise to a minimum. Make sure people can find what they need before prompting them with products they might want.”

“Building a meaningful brand requires a personal touch.”

“A catchy ad, clever social marketing campaign, or recognizable package still has real value in raising awareness, but the best marketing needs to make a lasting impression. The only way to build a sturdy foundation for your brand is by treating consumers as informed, valuable individuals through every channel of interaction, rather than data points in campaigns.”

“Make it personal. One of the big benefits of digital commerce is that it allows you to keep learning more about individual customers (as long as they keep coming back). Use what you learn to provide personalized recommendations, remember favorites, and simplify the checkout process for repeat customers.”

“It’s important for customers to know that there are real people behind the technology. Provide an easy way for customers to ask questions, make comments, and connect with a real person when they run into a challenge. Being active on social channels is one great way to keep it human, and stay connected with your customers.”

“You want customers to be able to find what they need easily, purchase it with minimal hassle, and feel good enough about the experience that they come back for more.”

“Quality and service trump image every time.”

“Consumers today are much better equipped to separate the brand from the quality of the product or service in question, and they talk to each other!”

“The tools and tactics may differ, but providing a positive digital user experience basically comes down to good old customer service. More conversions don’t necessarily lead to a positive user experience, but a positive user experience will definitely help you earn more conversions, as well as loyal customers in the long run.”

“I believe the key to continued success for any brand or retailer or e-tailer is identifying with the customer. Listening is finally getting the respect it deserves through social media. Listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance—a direct result of not listening. Number one is always try to understand who your customer is and pay attention.”

“The best social media book ever written, and it was first published in 1936: How to Win Friends & Influence People by Dale Carnegie.”

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