Zach Spear is a multilevel marketer. He’s not proud of it though. In his Facebook ad for The Rebel Builders, he says he’s got a “weird and crazy” formula that allows him to sponsor reps daily—without his friends and family knowing what he does for a living.
My question is: if you’re embarrassed by network marketing, why do it? He then says to click and sign up for his free blueprint, but to hurry, as there’s only 5,000 downloads available. (*Cough, lie, cough.) Finally, he claims he does all of this without talking to anyone or spending money on ads. Hard to believe. Especially since this is a paid ad.
Curious as to what else this dude was gonna fib about, I went through his funnel. After opting-in, there’s a letter from Zach.
He starts off saying how the traditional way of doing MLM is dead. But, lucky for you, he’s about to explain how he enrolls 30+ people per month. And makes money on day one—so it doesn’t matter if they quit the next day. And how he does it all, rejection-free. Hmm. This oughta be good.
On page two of Zach’s little letter, he explains how, when he first got into MLM, he did everything his upline told him to: he memory jogged, cold called, networked, and home partied his face off—to no avail.
After years of grinding with nothing to show for it, he began freelancing for businesses who would pay him to run online ads for them.
Once he got the hang of it, he tried running a Facebook ad for whatever slimy biz opp he was part of—and it worked. Sort of. He sold them something big ticket after clicking on the ad, and successfully recouped his ad spend. But then hardly anyone was signing up for his MLM.
In fact, once they heard the name of it, they Googled it. Of course, being an MLM, it had lots of bad press. “It’s a scam!” ex-distributors warned. Naturally, Zach’s prospects got cold feet when they saw this.
So he switched companies. Joined one that was cool with internet marketing—with mostly positive reviews. Well, it worked. Zach’s ad-to-sale-to-MLM-pitch began blowing up.
In a perfect world, Zach wants you to believe that you, too, could do this. That you could fire up a Facebook ad, sell a $1,997 course (for example) using an automated webinar, then have ’em begging to join your downline after that.
MLM Rebels will show you how, so says Zach
That’s a screenshot of everything you’d get, should you apply for (and get accepted into) his MLM Rebels program. While he doesn’t say what it costs, he lists a “total value” of $11,079, which he probably pulled out of his ass. Granted, he says you’ll only pay a fraction of that, but warns “it’s still not cheap.”
At this point, his long-winded
sales pitch letter finally comes to and end. You’re asked to answer a series of questions, assuming you’re qualified and serious about joining.
My thoughts? There weren’t as many lies as I expected based on his ad and squeeze page. As a writer myself, I actually respected the all-text pitch. Even though I think he’ll lose a lot of people along the way. But hey, those who make it to the end will certainly be qualified.
I also have no problem with the offer. Zach seems to know his stuff, and if his courses are thorough and easy-to-follow and he’s got good support in place? It’s all good.
And it’s certainly making him money hand over fist. But do I think the average MLMer who’s not very techie and who hasn’t been immersed in digital marketing for years and years can come in, go through Zach’s material, and change his or her life forever? I do not.
I think you’ll be completely overwhelmed. I think you’ll get stuck and quit. And if you don’t, your “self-liquidating offer” won’t sell and you’ll lose money on ads. When you complain that it’s not working for you, I think Zach will try to convince you to join his team, which’ll cost you even more money.
And then, down the road, I think he’ll try to upsell you into his $25k coaching program. And, if you’re not careful, you could find yourself losing out on months of wasted effort and tens of thousands of dollars.
I’m not saying his method doesn’t work. I’m saying, just like the MLM you’re trying to build, you’d need to be in the top 1% or so to actually pull it off. For something more doable—for the everyday person—click below.