That’s the order. And because every article on this website’s about dolla dolla bills y’all, I gotta remind you every now and then – people over profit.
It’s fine to be money-driven and have aspirations of becoming a millionaire, but taking care of customers has to be first priority.
And you can’t fake that. You either give a damn or you don’t. And if it’s the latter, a) shame on you, but b) find someone who does and hire them. Let them love on your buyers while you sit in the back office, feet up, counting those fat stacks. You’ll feel better about business, and there’ll be more to count.
I think no matter the type or size of business, hiring someone to pamper your peeps – even if you’re already doing it yourself – is the best money you could spend.