Don’t sell to anyone you wouldn’t grab a beer with. And they better insist on buying too.
Set your standards – and prices – high. Then… don’t be a wuss. Tell it like it is. For example: “Penny-pinchers and pessimists can leave now.”
Early in my career, I didn’t do this. I was desperate to make money. So I’d sell to miserable cheaple. You know the kind. They probably hate sunshine and happy endings. Type to return an eight year old TV to Costco just cuz “they’ll take anything back.”
Ay yi yi.
Finally… I got woke.
Told most people not to buy.
And whaddya know?
Addition by subtraction.
I made more… with fewer… far better… clients. And now I’m mixin’ up the vodka with the LaCroix, yeah. G-Wagen, G-Wagen, G-Wagen, G-Wagen.