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Tai Lopez, Rudy Mawer: Profit Index Pitch Exposed

Tai Lopez Rudy Mawer Reviews

Tai Lopez and Rudy Mawer are promoting the piss outta Profit Index right now.  Someone sent me the teaser from Rudy.

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The Secret to Making Millions Online…⁣ ⁣ ⁣ ⁣ ⁣ Click the link in bio to learn.⁣ ⁣ ⁣ Joking haha.⁣ ⁣ But here is 5 of the key commandments:⁣ ⁣ 1. Ensure the offer, hook, copy, funnel and ads are dialed in. Those are the 5 elements. If ones broke; the machine doesn’t run.⁣ ⁣ 2. Be creative with your ads, videos and grab attention. Out the box advertising always wins.⁣ ⁣ 3. Maximize your AOV and LTV. I discuss this heavily in my 30 day challenge and it’ll make or break your ability to scale.⁣ ⁣ 4. Build a backend. The people with the biggest backends win.⁣ ⁣ 5. Keep testing, reviving offers and launching offers. One offer will only last so long, you need to keep adapting and testing to stay relevant.⁣ ⁣ Me and Tai are teaching all this for 30 days, super in-depth with daily videos. If you want to join, look out for an ad coming your way soon 😂

A post shared by Rudy Mawer (@rudymawerlife) on

Then, the last couple days, they’ve been stalking me with ads.  So.  What can we learn?  To me, three things jump out.

1. The Coronavirus, much as it sucks, is no reason to tuck your tail between your legs and play scared.  The big boys of internet marketing are goin’ just as hard as ever, if not harder.  When ya think about it, it makes sense.  Zig when everyone else zags.  With less people bidding on ads, guess what?  Clicks are on sale right now.  Also, almost everyone is stuck at home with nothing to do.  Why not give ’em something?  How ’bout a “challenge?”  Which brings me to takeaway two.

2. Outstanding hook.  Rather than something that screams, “Yo, buy my sh*t,” Tai and Rudy’s sidebar ad was more like, “Yo, take this online challenge.”  Much more inviting, way less salesy:

Tai Lopez 30 Day Challenge Ad

Simple, but you better believe everything was well thought-out.  From yet another douchey (but effective) Lopez Lambo pic, to the rocket emoji, to the catchy domain name.  Right?  Now let’s take a peek at their targeting:

Tai Lopez Rudy Mawer Profit Index Targets

So 20 to 50 years old, English-speaking U.S. residents who’ve shown an interest in either Tony Robbins or affiliate marketing.  Nice.  Let’s check out their sales page.

The Profit Index Sales Page Mawer Lopez

3. Irresistible AF.  First, they’re bribing you with cash prizes.  Second, between Tai, Rudy, their big name clients and the dozens of video and screenshot testimonials, they’ve got social proof coming out the wazoo.  Three, they’ve made a strong logical argument for why this makes sense: you’re getting $4,998 of value for a measly $30.  Four, as if that’s not enough, try it for a full month—and if you don’t get an ROI, just ask for a refund.  Five, the page is polished, aesthetically-pleasing and easy-to-read.  Six, great use of imagery to break up the text, make the digital product appear more valuable and once again remind you that Tai Lopez and Rudy Mawer are kinda like a big deal.  Seven, the giant green call-to-action buttons make the next step easy and obvious.  Eighth and final, the order page is tighter ‘n’ a velcro wallet:

Tai Lopez Rudy Mawer Checkout Page

As you can see, major urgency.  A “mystery surprise” worth $199, but only if you beat the clock.  Then, below that, were a couple of no-brainer upsells, more proof and a summary of everything you get as well as the risk-reversal.

But yeah.  That’s about it.  No doubt they’re killin’ it with this offer.  More importantly, though, is what you, my friend, go and implement because of this little write-up.  Tai and Rudy just left ya a trail of breadcrumbs.  Follow it, aiight?

Cory Johnson: CEO of a business he has yet to launch. As seen on your mom’s phone. Scaled to 7-figures in seven seconds selling a course on selling courses. Kidding. Watch this.