Tai Lopez and Rudy Mawer are promoting the piss outta Profit Index right now. Someone sent me the teaser from Rudy.
Then, the last couple days, they’ve been stalking me with ads. So. What can we learn? To me, three things jump out.
1. The Coronavirus, much as it sucks, is no reason to tuck your tail between your legs and play scared. The big boys of internet marketing are goin’ just as hard as ever, if not harder. When ya think about it, it makes sense. Zig when everyone else zags. With less people bidding on ads, guess what? Clicks are on sale right now. Also, almost everyone is stuck at home with nothing to do. Why not give ’em something? How ’bout a “challenge?” Which brings me to takeaway two.
2. Outstanding hook. Rather than something that screams, “Yo, buy my sh*t,” Tai and Rudy’s sidebar ad was more like, “Yo, take this online challenge.” Much more inviting, way less salesy:
Simple, but you better believe everything was well thought-out. From yet another douchey (but effective) Lopez Lambo pic, to the rocket emoji, to the catchy domain name. Right? Now let’s take a peek at their targeting:
So 20 to 50 years old, English-speaking U.S. residents who’ve shown an interest in either Tony Robbins or affiliate marketing. Nice. Let’s check out their sales page.
3. Irresistible AF. First, they’re bribing you with cash prizes. Second, between Tai, Rudy, their big name clients and the dozens of video and screenshot testimonials, they’ve got social proof coming out the wazoo. Three, they’ve made a strong logical argument for why this makes sense: you’re getting $4,998 of value for a measly $30. Four, as if that’s not enough, try it for a full month—and if you don’t get an ROI, just ask for a refund. Five, the page is polished, aesthetically-pleasing and easy-to-read. Six, great use of imagery to break up the text, make the digital product appear more valuable and once again remind you that Tai Lopez and Rudy Mawer are kinda like a big deal. Seven, the giant green call-to-action buttons make the next step easy and obvious. Eighth and final, the order page is tighter ‘n’ a velcro wallet:
As you can see, major urgency. A “mystery surprise” worth $199, but only if you beat the clock. Then, below that, were a couple of no-brainer upsells, more proof and a summary of everything you get as well as the risk-reversal.
But yeah. That’s about it. No doubt they’re killin’ it with this offer. More importantly, though, is what you, my friend, go and implement because of this little write-up. Tai and Rudy just left ya a trail of breadcrumbs. Follow it, aiight?
Trending: white-hot pandemic-proof biz.
