Just the tip: erase these words from your content immediately or you’ll sound like every other asshole online:
- 10X
- Tribe
- Take action
- Masterclass
- Massive value
- Tripwire
- Lead magnet
- Free report
- Webinar
- Opt-in
- Knowledge bombs
- Truth bombs
- Mind blown
- LOL
- Burning questions
- Bestselling author
- As seen on
- Featured on
- Leading expert
- Discovery call
- Spots limited
- Speak your truth
- Disrupt
- Hack
- Actionable insights
- Content is king
- Fail forward
- Pivot
- Generate leads
- Generate sales
- Thought leader
- Paradigm shift
- Ah-ha! moment
- But it wasn’t always this way
- 100% free – just pay shipping
- ROI
- Engagement
- Go viral
- Automated
- Hands-free
- Turn-key
- KPI
- Claim your spot
- Seamless integration
- Holistic approach
- Native advertising
- Storyscaping
- Synergy
- Gamification
- Launch
- Edutainment
- Influencer
- Empower
- Core competency
- Scalable
- Think outside the box
- Blueprint
- System
- Formula
- Framework
- Solution
- Secret
- Little-known
- Surprising
- Shocking
- Win-win
- Value proposition
- Take it to the next level
- Amazing
- Branding
- Cutting-edge
- Leverage
- Outsource
- Game-changer
- Brainstorm
- Pick your brain
- Deep-dive
- Customer-centric
- Laser-focused
- Lean in
- Drill-down
- Window of opportunity
- Reinvent the wheel
- Guru
- Breakthrough
- World-class
- Clickbait
- Fake news
- Efficiency
- Freemium
- Premium content
- Anything-jacking (except “off” – that’s still okay)
- Pain points
- Repurpose
- Retarget
- Real-time
- Be transparent
- Wantrapreneur
- Ping me
- Bandwidth
- Workflow
- Cross-channel
- Distribute
- Hustle
- Grind
- Warm market
- It’s a numbers game
- Give it 110%
- Impact
- Sticky content
- Sweet spot
- Vertical
- Granular
- Niche
- Snackable content
- Jargon
- Buzzwords
- It’s lit
- Transformation
- Full-service
- Cater to
- Culture
- Comprehensive
- Multifaceted
- Implementation
- Unwavering
- Exceptional
- Commitment to excellence
- The money’s in the list
- Unique selling proposition
- Trusted advisor
- Best-in-class
- The authority on (blank)
- Results-oriented
- Laptop lifestyle
- At the end of the day
- Your network is your net worth
- SEO (or anything else) is dead
You get the idea. Else, you’ll be as interesting as a soggy box of rocks.
