Words Every Internet Marketer Should Stop Using Today

Dumb Words

Just the tip: erase these words and terms from your content immediately or you’ll sound like every other asshole online:

  • Tribe
  • Take action
  • Masterclass
  • Massive value
  • Tripwire
  • Lead magnet
  • Free report
  • Webinar
  • Opt-in
  • Knowledge bombs
  • Truth bombs
  • Mind blown
  • LOL
  • Burning questions
  • Bestselling author
  • As seen on
  • Featured on
  • Leading expert
  • Discovery call
  • Spots limited
  • Speak your truth
  • Disrupt
  • Hack
  • Actionable insights
  • Content is king
  • Fail forward
  • Pivot
  • Generate leads
  • Generate sales
  • Thought leader
  • Paradigm shift
  • Ah-ha! moment
  • But it wasn’t always this way
  • 100% free – just pay shipping
  • ROI
  • Engagement
  • Go viral
  • Automated
  • Hands-free
  • Turn-key
  • KPI
  • Claim your spot
  • Seamless integration
  • Holistic approach
  • Native advertising
  • Storyscaping
  • Synergy
  • Gamification
  • Launch
  • Edutainment
  • Influencer
  • Empower
  • Core competency
  • Scalable
  • Think outside the box
  • Blueprint
  • System
  • Formula
  • Framework
  • Solution
  • Secret
  • Little-known
  • Surprising
  • Shocking
  • Win-win
  • Value proposition
  • Take it to the next level
  • Amazing
  • Branding
  • Cutting-edge
  • Leverage
  • Outsource
  • Game-changer
  • Brainstorm
  • Pick your brain
  • Deep-dive
  • Customer-centric
  • Laser-focused
  • Lean in
  • Drill-down
  • Window of opportunity
  • Reinvent the wheel
  • Guru
  • Breakthrough
  • World-class
  • Clickbait
  • Fake news
  • Efficiency
  • Freemium
  • Premium content
  • Anything-jacking (except “off” – that’s still okay)
  • Pain points
  • Repurpose
  • Retarget
  • Real-time
  • Be transparent
  • Wantrapreneur
  • Ping me
  • Bandwidth
  • Workflow
  • Cross-channel
  • Distribute
  • Hustle
  • Grind
  • Warm market
  • It’s a numbers game
  • Give it 110%
  • Impact
  • Sticky content
  • Sweet spot
  • Vertical
  • Granular
  • Niche
  • Snackable content
  • Jargon
  • Buzzwords
  • It’s lit
  • Transformation
  • Full-service
  • Cater to
  • Culture
  • Comprehensive
  • Multifaceted
  • Implementation
  • Unwavering
  • Exceptional
  • Commitment to excellence
  • The money’s in the list
  • Unique selling proposition
  • Trusted advisor
  • Best-in-class
  • The authority on (blank)
  • Results-oriented
  • Laptop lifestyle
  • At the end of the day
  • Your network is your net worth
  • SEO (or anything else) is dead

You get the idea.  Else, you’ll be as interesting as a soggy box of rocks.

About the author: Your mom’s hairdresser’s stepson’s third favorite writer. Net worth: $11 million. Told me to tell you to watch this video.