I’ve never understood this: why you’d film a testimonial video for some guru you bought a course or coaching program or some sorta software from.
Take Russell Brunson, for example. How may videos have you seen, talkin’ ’bout:
“OMG, thanks to ClickFunnels, I’m now doin’ 7-figures online!”
Oh but it doesn’t stop there. Cuz then you gotta:
- Get your picture taken with Russell on stage.
- Receive your plaque.
- Ensure plaque is conveniently shown in the background of all future marketing pics and vids, as if to say: “Look, look what I did, see – I’m legit.”
Meanwhile, RB uses your testimony as his next Facebook ad.
And enjoys millions of dollars in free f*cking referrals… thanks to all the marketing minions he’s created.
Oh, and when you go to sell your own sh*t, people research you, run into that dumb video you did for Russell Brunson, and buy his sh*t instead. Cuz why buy from you… when you could just go straight to the guy you learned from?
*Here, take two Crazy Pills and call me in the morning.