Before I share tips and tactics from Allie Bjerk, The Tiny Offer Queen, check out what we’re doing with teeny-tiny websites:
Allie Bjerk on what to do if you’re feeling stuck:
If you’re saying, “I don’t know what to do,” my advice is to invest in a marketing strategy from someone who is running a business similar to what you want.
It doesn’t have to be from me, but you do need to find the right strategy for you.
Free downloads, YouTube videos, and listening to podcasts are amazing in their own ways, but piecing together strategies from several different people and business models is keeping you stuck.
There are lots of ways to launch your digital business, and each one has their own unique action steps.
My strategy is using a Tiny Offer to fill an email list with buyers (not freebie-seekers) and start injecting cash into a business right away, use a waterfall strategy to scale those ads, and then there are specific strategies on the back-end to sell higher ticket products and services.
One of the things I receive a lot of head-scratching over is that I use a free webinar for one of those higher ticket programs, and believe me when I tell you, that I don’t do anything in my business unless it’s going to help people and make money.
I do not advocate for free webinars right out of the gate… there is a specific placement for them in your funnel.
Allie Bjerk on troubleshooting your business:
If you’re saying, “Something isn’t working, and I don’t know what it is,” this one is harder to answer, because it’s going to vary for each business.
It’s generally either your offer or your marketing, and that’s why I stand behind my Tiny Offer strategy.
Because it is a solid strategy you can stick to and it is very easy to make tweaks without spending tons of money.
If you start out with a free webinar funnel, and something isn’t quite right, you’ve already spent a lot of time and money to get people into that funnel for it to not convert.
Allie Bjerk on vanity metrics:
You can’t go to your local bank and cash out your followers.
And, your [Instagram] grid doesn’t define you.
Connecting with the right people, building better relationships, and bringing the sales conversations to you…
Those are the things that add to your bottom line… not followers.
Allie Bjerk on the focusing question you should be asking yourself:
I interact with a lot of online entrepreneurs and one question I like to ask them is, “What’s the biggest challenge you’re facing with your digital marketing strategy?”
What do you think I hear most often?
- “I don’t have time.”
- “I don’t know what to do.”
- “Something isn’t working, and I don’t know what it is.”
The common thread I see in all of those? “I don’t.”
The problem with that is the focus is on what you don’t have. We talk about having the mindset for success, and when I say that, this is one of the things I’m referring to.
If you’re a parent like I am, and one of your kids came to you and said, “I don’t have time to clean my room so I’m just not going to do it,” what would you say?
“Let’s make the time!”
Or, “We have five minutes right now, what can we do in five minutes?”
We’re not looking for perfect but five minutes of cleaning is going to make it easier to walk through the room, right?
Let’s apply that same strategy to business. Throw the perfectly curated feed out the window and ask yourself, “If I have five minutes, what is one thing I can teach my audience to help them today?”
I’m asking you to focus on problem-solving.
You have five minutes right now. Stop scrolling through your feed, think of one thing you can help someone with, and get on your Stories or go Live to talk about it.
If you do this one thing today, that you wouldn’t have done otherwise before you read this post, I’m counting it as a win.
Allie Bjerk on what it means to be a millionaire mom:
When I made it to Funnel Hacking Live, I got to walk across the stage with my entire family and I was very emotional about it, because it was a very big deal to me.
There are a lot of people that think you can’t build a big million dollar business if you have kids. I just want to show everybody that you can do it… if that’s something that you dream about.
It was a really meaningful moment for me to bring my family up there on stage, even if nobody else wanted me to.
I remember that I had to fight to get my kids up there with me. This is your reminder to not let anyone stop you from going after what you want.
Your dreams aren’t too big. You can find a way to balance it all. It is realistic. It is possible.
I’m proof it’s possible. If I can do it, you can do it.