Would have to be this one, from Biggie Smalls. But I’m gonna share it with ya for more than just inspiration.
I want you to study the lyrics. And pay attention to how he says so much with so few words. I mean, in just a few lines, you can see his rags to riches story playing out.
You want a million dollar lesson in copywriting? Here ya go.
From “Juicy” by The Notorious B.I.G.
Super Nintendo, Sega Genesis
When I was dead broke, man, I couldn’t picture this
50-inch screen, money-green leather sofa
Got two rides, a limousine with a chauffeur
Phone bill about two Gs flat
No need to worry, my accountant handles that
And my whole crew is loungin’
Celebratin’ every day, no more public housin’
Thinkin’ back on my one-room shack
Now my mom pimps a Ac’ with minks on her back
And she loves to show me off of course
Smiles every time my face is up in The Source
We used to fuss when the landlord dissed us
No heat, wonder why Christmas missed us
Birthdays was the worst days
Now we sip champagne when we thirsty
Uh, damn right, I like the life I live
‘Cause I went from negative to positive
And it’s all… (It’s all good, n*gga)
And if you don’t know, now you know, n*gga
If you can mimic that efficiency and clarity and emotional pull in your promotions? You’ll do just fine.