Viral content is part art, part science. I’ll leave the art part up to you. As far as the science? Here goes.
You need to understand, people share content to express themselves. This is who I am. This represents me. This piece of content made me feel a certain way, and I want you to feel that too.
Make sense? Good.
So when you’re creating something you want passed around – like Purple Urkle at a Thicky Minaj concert – remember: you’re doing it for them, not yourself. That’s point one.
Two, whatever you’re making, it needs to be relevant, but also inventive. You want ’em saying, “I agree,” or “OMG! The same thing happened to me!” But without being blah.
So like, an article titled “15 Reasons Nachos Are Amazing” may be relevant to your audience (who doesn’t like nachos?), but good luck getting likes and shares if those 15 reasons aren’t unique AF.
Which brings me to point three. Dig. That’s how you package shared opinions and experiences in exciting new ways.
Here’s how that would look for the nachos article: you’d write down your first 15 points, then throw ’em out. Write down 15 more. Throw those out. Dig deep for another 15. There’s your gold – the stuff a millionty other nacho enthusiasts haven’t already said.
Now for the fourth and final step. Trim. Anything weak gets snipped. Maybe you’re only left with 11 reasons nachos are amazing. Who cares. If shares are what you’re after, every word, every second has to be your best sh*t.